Maintaining lockdown momentum and pushing into the growing CBD space…
Interest in the NASDAQ-listed firm’s range of premium bottled value-added water products started to skyrocket at the beginning of the coronavirus pandemic, and the company’s sales strategy is continuing to pay off in a BIG way.
Restrictions on bulk water sales meant a whole new customer base got to try the company’s flagship products. With its core focus on taste profile, this was a dream come true that led the firm to deliver record sales growth in March (up 114%) and April (up 171%).
Today, it is clear that the traction gained during those difficult times has been sustained.
In fact, the company’s dominance over the value-added water market continues to expand at pace.
That’s 21% higher than the same period in the previous year.
Meanwhile, purchase orders for the second quarter were the second-highest in the company’s history.
According to Nielsen data released on 3 October, the company’s flagship brand – Alkaline88- has been the fastest-growing non-flavored value-added water among the top ten brands over the last 13, 26, and 52-week periods!
“DURING THE FISCAL SECOND QUARTER, WE MADE GOOD PROGRESS TOWARD OUR STRATEGIC GOALS, GAINED MARKET SHARE, LAUNCHED INNOVATING NEW PRODUCTS, ADDED LEADING PARTNERS, AND EXPANDED INTO NEW GROWTH MARKETS, ALL WHILE NAVIGATING THROUGH A CHALLENGING COVID ENVIRONMENT,”– NOTED PRESIDENT AND CHIEF EXECUTIVE OFFICER, RICHARD A. WRIGHT.
And things look even brighter moving forward.
Meanwhile, the company also introduced revenue guidance for the year in the range of US$48 million to US$52 million. That represents year-on-year growth of 17% to 27% with an estimated gross profit of approximately US$19 million to US$21 million for it’s fiscal year 2021.
Taken at the mid-point, it represents a five-year compound annual growth rate (“CAGR”) of 48%.
“AS OF EARLY NOVEMBER, INVENTORY AT RETAILERS HAS NORMALIZED, DRIVEN BY OUR AGGRESSIVE SUMMER MARKETING EFFORTS. WE BELIEVE THE ACTIONS TAKEN POSITIONS US FOR STRONGER GROWTH FOR THE BALANCE OF THIS FISCAL YEAR AND BEYOND.”
CLICK HERE TO DOWNLOAD AND READ OUR SPECIAL REPORT FOR A DEEP DIVE INTO HOW THE ALKALINE WATER COMPANY (NASDAQ:WTER | CSE:WTER) CAPTURED HUGE MARKET SHARE DURING COVID-19
Expansion, expansion, expansion – the Alkaline Water Company’s winning growth strategy
THE ALKALINE WATER COMPANY (NASDAQ:WTER | CSE:WTER)
Greater online demand has already led the company to add an e-commerce store to its offering to sell directly to the growing number of consumers purchasing online.
Meanwhile, The Alkaline Water Company (NASDAQ:WTER | CSE:WTER) has been further improving its national reach by rolling out an accelerated convenience store growth strategy. Highlights include a distribution agreement with direct-store-delivery provider Mahaska, which serves over 5,000 customers, and 200 new locations with the likes of FastTrip and Colbea.
The firm expects to reach approximately 25,000 convenience stores over the next 12 to 18 months.
The Alkaline Water Company’s (NASDAQ:WTER | CSE:WTER) products can now be found in supermarkets, convenience stores, drug stores, and specialty discount retailers across the land, including Walmart, Kroger, Safeway, Lidl, Aldi, 7-Eleven, CVS, Rite Aid, Family Dollar, Home Goods, and many more household names.
Meanwhile, its flagship brand Alkaline88 was recently added to all 123 Fareway supermarkets across the Midwest, including in Illinois, Iowa, Minnesota, Missouri, Nebraska, and South Dakota.
Since the spring of 2020, The Alkaline Water Company (NASDAQ:WTER | CSE:WTER) has even begun introducing new product lines, using its increasingly recognizable brand to capitalize on new, exciting growth sectors.
Examples include the launch of a range of flavor-infused water under the A88 Infused brand, as well as new two liter single-serve and six-packs targeting high-volume shoppers.
It has launched a line of ingestible and topical A88CBD wellness products including lemon-lime CBD water, vegan gummies, zero-calorie powder packs, all-natural bath bombs, and cruelty-free deep relief cream.
The global CBD nutraceuticals market is projected to reach USD17.4 billion by 2026, according to a report by Grand View Research, exhibiting an 18.8% CAGR during the forecast period.
And with The Alkaline Water Company’s (NASDAQ:WTER | CSE:WTER) range now available in around 400 retail locations, the opportunity for the firm as an early mover in this market with a strong existing brand is colossal.
How The Alkaline Water Company (NASDAQ:WTER | CSE:WTER) is consistently delivering on its promises
THE ALKALINE WATER COMPANY (NASDAQ:WTER | CSE:WTER)
Graduating from the Canadian Venture Exchange to a dual NASDAQ-listing has strengthened liquidity for investors in The Alkaline Water Company (NASDAQ:WTER | CSE:WTER). Average 30-day volume now comes in at well over 1 million shares traded.
Yet, the company continues to remain significantly undervalued compared to its peers.
This is not conjecture. It’s fact.
Long-term growth opportunities keep appearing too.
While regular and flavored water has — unsurprisingly — consumer awareness of over 92% and 85%, only 38% are familiar with the alkaline water that sits at the core of The Alkaline Water Company’s (NASDAQ:WTER | CSE:WTER) business.
That’s a lot of new customers to go at.
The company’s recent extension into the multi-billion-dollar hospitality and foodservice channels also provides another driver for exceptional growth.
Its new potential customers in these fields include the National Parks Service, Marriott International, and Aramark, which supplies stadiums, hospitals, schools and universities across the country.
Meanwhile, plans to hit the self-service vending model align perfectly with the permanent changes to consumer habits we expect to see in the wake of the COVID pandemic.
And with the company stating on a recent earnings call that it is preparing to begin an international roll-out of its product range, the size of its market over the long-term could be truly global.
DOWNLOAD OUR EXCLUSIVE REPORT TO READ HOW THE ALKALINE WATER COMPANY (NASDAQ:WTER | CSE:WTER) IS DOMINATING THE RAPIDLY-GROWING VALUE-ADD WATER SPACE
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