~ YamChops to open new location in trendy Montreal neighbourhood Le Plateau to offer popular plant-based meats & vegan foods ~
Toronto, Ontario – March 9, 2021 – Plant&Co. Brands Ltd. (CSE:VEGN) (FSE:VGP) (OTCPK:VGANF) (“Plant&Co” or the “Company”), a modern health and wellness company curating delicious plant-based foods, is pleased to announce its second Canadian location of the popular YamChopsTM ~ Grown Not Raised TM ~ (“YamChops”) vegan butcher store in the trendy Montreal neighbourhood Le Plateau. YamChops, a wholly owned subsidiary of Plant&Co, specializing in the preparation, distribution, and retail sales of over 48 plus proprietary plant-based meats, chicken, pork, fish, and various other delicious vegan food products.
“The new location in Montreal is the first of many as we begin an aggressive expansion into Quebec, the rest of Canada and throughout North America,” said Shawn Moniz, CEO of Plant&Co. “The YamChop retail location designs afford us the ability to expand into great locations at a fraction of the cost of other food outlets. Our robust e-commerce also provides an easy and intuitive method of ordering online. This is a simple, but effective business model to grow our reach into the plant-based food markets of North America. Not only are we expanding locations, but we are also planning to expand our line of high-quality plant-based products to go with our best sellers Montreal Style ‘Steak’, Szechuan ‘Beef’, and Chick*n Schnitzel.”
Taking a page out of the Starbucks playbook, Plant&Co is taking a systematic approach to the rollout of YamChops locations. The locations will be small but efficient butcher shops allowing for ease of remodelling, efficient operations, lower costs, and importantly rapid expansion. The design will be like YamChops first location in Toronto – fun, chic, and full of delicious plant-based foods. Like Toronto, future YamChops locations will target popular and affluent areas of major centres.
The new Montreal location is approximately 1,000 sq. ft. in size, located near downtown in “Le Plateau”, a trendy and very high walking traffic neighbourhood. The store location is currently a health-related business with existing health conscious active lifestyle clientele and a familiarity within the neighbourhood. The existing interior needs a minor redesign which is expected to be done in short order to get the new butcher shop up and running quickly after possession. Possession of the new location is scheduled for early April with the revised retail environment open within weeks, pending any Covid restrictions.
For many, the Le Plateau is quintessential Montréal. The trendy Montreal neighbourhood is known as much for its quaint residential charm as its vibrant nighttime appeal. The neighbourhood is also known for its unique cafés, bars, bookstores, restaurants, designer shops, and now a vegan butcher shop, which stand alongside former textile mills and churches which have been turned into hip offices and condo buildings. Le Plateau is the center of Montréal’s cultural scene and home to a unique and multicultural mix of bustling shopping experiences and is the perfect location for a YamChops vegan butcher.
YamChops is North America’s first Plant-Based Butcher Shop. It has been featured on TV’s famous Dragons Den, in NOW Magazine, and recently in the Wall Street Journal. For over 7 successful years, it has specialized in the development, preparation, and distribution of plant-based meats and other vegan food products. And now Plant&Co and YamChops are bringing new retail locations across Canada with dynamic websites, and inclusion on five of the most popular food delivery platforms: Uber Eats, Skip the Dishes, Door Dash, Corner Shop and Ritual One.
Plant&Co’s strategy is to leverage YamChops’ distribution networks and B2B relationships for large and bulk ordering of plant-based product already in place with nation-wide distributors and retailers, such as United Natural Foods Inc (UNFI), Whole Foods, London Drugs, Save On Foods, Organic Garage, Nature’s Emporium, Choices Markets, The Big Carrot, Natural Foods Ambrosia, and Natures Fare Markets (to name just a few), to rapidly grow and expand the 48 plus proprietary plant-based products of YamChops to new and emerging markets not only in Canada but to the explosive US markets. YamChops currently has B2B distribution to Sobey’s London, Pusateri’s, and Nature’s Emporium.
Plant&Co. Brands Ltd. (CSE: VEGN) (FSE: VGP) (OTCPK: VGANF) is modern health and wellness company curating delicious plant-based foods. For more information please visit: www.PlantandCo.com.
About Holy Crap Foods Inc.
At Holy Crap Foods Inc. our mission is to create products that create a healthy gut through simple, quality ingredients that ultimately feed the connection between gut and mind. Holy Crap is an organic breakfast cereal for today’s consumer that expects their food to work hard for them. Our great tasting cereal helps maintain a healthy gut which creates a happy mind. For more information on the healthy and high-quality breakfast cereals visit: www.HolyCrap.com.
YamChops is a plant-based butcher shop based in Toronto, Ontario. Vegans, vegetarians, flexitarians and even meat enthusiasts love visiting the beautifully curated shop located in the heart of Toronto’s food district. Whether customers sample YamChops’ Tunaless “Tuna”, Chick*n Schnitzel, Szechuan “Beef”, Montreal Style “Steak”, or browse their vegan grocery market assisted by its knowledgeable staff, customers will have an unforgettable experience at YamChops vegan butcher shop. YamChops’ mission is to provide extraordinary plant-based foods and provide extraordinary service to its customers, with a vision to expand its plant based culinary experience and make YamChops the destination of choice for all consumers. For more product information please visit: www.YamChops.com. Interested entrepreneurs can find more information regarding YamChops franchising opportunities by visiting: https://yamchops.com/pages/franchise.
For additional information, please contact:
Chief Executive Officer
Plant & Co. Brands Ltd.
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are “forward-looking information” with respect to the Company within the meaning of applicable securities laws. Forward-looking information is frequently characterized by words such as “plan”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate” and other similar words, or statements that certain events or conditions “may” or “will” occur. “Forward-looking information” in this news release includes information about the expectations, intentions, plans and future actions of the Company and YamChops. Forward-looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements including, but not limited to delays or uncertainties with regulatory approvals, including that of the CSE. There are uncertainties inherent in forward-looking information, including factors beyond the Company’s control. There are no assurances that the business plans for Plant&Co. or YamChops described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management’s estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements.