Atlas Salt: Resilience and Market Superiority


Atlas Salt | Listed on: OTC:REMRF | TSX:SALT.VN

Let us thank you for being an Atlas Salt (TSXV: SALT) (OTCQB: REMRF) shareholder. As you are no doubt aware, SALT is the only publicly traded “pure salt play” in North America. And it is sitting on the only deposit in the eastern North American salt sector that could be brought into production anytime soon.

To help take this enticing deal over the “goal line”, Atlas Salt is expected to soon announce a new CEO.

Atlas has been very successful in building its brand in the equity markets while bringing the allure of salt to investors. Companies with the ability to communicate highly effectively to investors tower above the crowd, especially during challenging market periods when so many companies stumble. As a result, the Atlas brand is powerful and will continue to evolve and strengthen as more of the world learns about SALT.

Primed for Action


Atlas Salt’s Great Atlantic Salt Project is a superior resource. Unusually shallow by industry standards with huge quantities of sodium chloride Indicated and Inferred, Great Atlantic is uniquely positioned on the west coast of Newfoundland to become the first new underground salt mine in North America in more than two decades.

Already armed with a Preliminary Economic Assessment that confirms Great Atlantic as a potential low-cost producer, thanks to several key attributes, Atlas offers highly compelling value at a time when the North American salt sector must deal with a domestic supply shortfall.

Eastern North America continues to rely heavily on overseas imports to meet annual road salt demand of 25-30 million tonnes. Dependence on foreign countries for critical minerals is increasingly problematic and politically sensitive. Therefore, a fresh domestic source of de-icing rock salt presents a compelling solution.

De-icing salt is crucial for municipalities, transportation departments, and other bodies responsible for winter maintenance. That’s why a security of supply crisis in the industry could be very disruptive in multiple ways. In such situations, companies with strong supply chains, diversified sourcing strategies, and efficient operations may be better positioned to navigate the crisis and potentially benefit from increased demand or pricing power.

It's hard to overstate the importance of Great Atlantic in terms of its potential to supply decades of high-grade rock salt in the heart of a robust eastern North American road salt market. That’s why this deposit is such a valuable asset, owned 100% by Atlas Salt.


“Drilling has demonstrated how extraordinary Great Atlantic is in terms of its geology. Great Atlantic represents the best opportunity to source new North American supply for critically important high-grade rock salt.”

Rowland Howe, Atlas President.

Visionary Leadership Team Take the Reins


Atlas Salt’s prized assets mean that potential suitors are tracking developments from the company. Leading the search for a new CEO with the specialized skill sets necessary to take this prospective deal across the finish line have been founding CEO Patrick Laracy, who is to be commended for putting Atlas in such an enviable position, other members of the board, and a top recruiting agency.

Laracy has built a network of vital connections along with remarkable knowledge of Newfoundland and Labrador’s geology.

Supporting him in his leadership is President Rowland Howe. Affectionately known as “Mr. Salt” in North America, Howe has spent over 30 years in the salt industry. He previously turned Goderich in southern Ontario into the largest underground salt mine in the world during his long tenure with NYSE-listed Compass Minerals, which saw its share price soar to $100 during his reign as mine manager. And now, he intends to build on this success at Great Atlantic.

President Howe believes an efficient state-of-the-art salt mine as shallow as Great Atlantic, surrounded by excellent infrastructure, is a rare and extremely valuable asset primed with the potential to produce for generations.

The team is further supported by a talented group of financial and natural resource experts, all of whom believe wholeheartedly in Atlas Salt’s vision.

Great Atlantic is incredibly well-placed to enter the North American salt sector, and the Atlas team is highly optimistic about the opportunity it presents.


Atlas Salt’s Key Points of Differentiation

  • The Right Commodity

    Salt is as close to recession-proof as you can get, and salt mines are valuable long-term assets known to produce strong returns for decades. Rock salt prices continue to trend higher.

  • Security of Supply

    A domestic production shortfall of high-grade rock salt in North America opens a huge door for Atlas Salt's Great Atlantic Project.

  • North America's Premier Undeveloped Salt Project

    Due to its unusual shallowness and location, Great Atlantic is poised to become a state-of-the-art "Salt Factory" - the first new underground salt mine in North America in more than 20 years.

  • Gold Standard of Leadership

    It was Atlas President Rowland Howe who turned Goderich into the largest underground salt mine in the world during his time with Compass Minerals. He is supported by a widely accomplished team of financial and natural resource experts.

  • Inflation Resistant

    A 21st century salt mine’s modern techniques would offer huge operational advantages over competitors who struggle with sharply rising legacy costs. Aging mines and overseas imports are vulnerable to higher oil prices and, therefore, subject to operating cost and profit uncertainty.

  • Two-For-One!

    Investing in the company also offers exposure to exciting clean energy developments from Triple Point Resources, in which Atlas is the largest shareholder.

Access Investor Presentation

Great Atlantic is the premier undeveloped high-grade salt project in North America. SALT stock has previously proven its market leadership status, and is ready to reassert this once more.



This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the “Publisher”) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by Atlas Salt Inc to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of two hundred and sixty thousand US dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher’s ability to provide unbiased information or opinion.


Readers should beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you receive this communication, which has the potential to adversely affect share prices. Frequently companies profiled in our articles experience a large increase in share trading volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases. The investor awareness marketing may be as brief as one day, after which a large decrease in share trading volume and share price may likely occur.


This communication is not, and should not be construed to be, an offer to sell or a solicitation of an offer to buy any security.


Neither this communication nor the Publisher purport to provide a complete analysis of any company or its financial position.

This communication is based on information generally available to the public and on an interview conducted with the company’s CEO, and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the Publisher does not guarantee the accuracy or completeness of the information. Further, the information in this communication is not updated after publication and may become inaccurate or outdated. No reliance should be placed on the price or statistics information and no responsibility or liability is accepted for any error or inaccuracy. Any statements made should not be taken as an endorsement of analyst views.


The Publisher is not, and does not purport to be, a broker-dealer or registered investment adviser or a financial adviser. The Publisher has no access to non-public information about publicly traded companies. The information provided is general and impersonal, and is not tailored to any particular individual’s financial situation or investment objective(s) and this communication is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor or a personal recommendation to deal or invest in any particular company or product. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the company. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the advertised company’s SEC, SEDAR and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk. Past performance does not guarantee future results.


This communication contains forward-looking statements, including statements regarding expected continual growth of the featured companies and/or industry. Statements in this communication that look forward in time, which include everything other than historical information, are based on assumptions and estimates by our content providers and involve risks and uncertainties that may affect the profiled company’s actual results of operations. These statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results and performance to differ materially from any future results or performance expressed or implied in the forward-looking statements. These risks, uncertainties and other factors include, among others: the success of the profiled company’s operations; the size and growth of the market for the company’s products and services; the company’s ability to fund its capital requirements in the near term and long term; pricing pressures; changes in business strategy, practices or customer relationships; general worldwide economic and business conditions; currency exchange and interest rate fluctuations; government, statutory, regulatory or administrative initiatives affecting the company’s business.


By reading this communication, you acknowledge that you have read and understand this disclaimer in full, and agree and accept that the Publisher provides no warranty in respect of the communication or the profiled company and accepts no liability whatsoever. You acknowledge and accept this disclaimer and that, to the greatest extent permitted under applicable law, you release and hold harmless the Publisher from any and all liability, damages, injury and adverse consequences arising from your use of this communication. You further agree that you are solely responsible for any financial outcome related to or arising from your investment decisions.


By reading this communication you agree that you have reviewed and fully agree to the Terms of Use found here and acknowledge that you have reviewed the Disclaimer found here If you do not agree to the Terms of Use, please contact to discontinue receiving future communications.


All trademarks used in this communication are the property of their respective trademark holders. Other than, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than

AUTHORS: VALUETHEMARKETS and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance.

ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of, has been paid for the production of this piece by the company or companies mentioned above.