QYOU Media: Boosted By India’s Explosive Digital Growth

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QYOU Media Inc. | Listed on: TSXV:QYOU.VN | OTC:QYOUF

QYOU Media Presenter speaking into microphone while being filmed.

QYOU Media (OTC: QYOUF) (TSXV: QYOU) is building an ecosystem of content, creators and creativity. The company works with social media stars and online content creators in the United States and India. QYOU has multiple facets that are distinct but also strategically aligned.

But QYOU Media might have changed since you last checked in. The business has found itself some major new talent, has diversified its offering and has continued to expand the reach of its growing brand. 

Even more excitingly, the company is now backed by a Buy rating from analysts, underlining the exciting prospect of backing QYOU Media. 

An Insight Into QYOU Media Operations

Watch the video below for a quick tour of our operations and a message from Curt Marvis, CEO & Co-Founder of QYOU Media:

QYOU Media’s Rapidly Expanding Offering

QYOU Media is a business with a serious legacy of growth. But it looks like there’s more expansion to come.

The business has achieved record revenues in its last NINE earnings updates, as well as significantly increasing the reach of its rapidly evolving entertainment offering. 

This evolution includes launching new channels like Bollywood Hungama - Powered By The Q and building partnerships to increase the reach of its channels, like a recently announced deal with Coolita. Finally, there’s the company’s new push into the potentially lucrative real-money gaming space through the launch of its new-look QGAMESMELA app.

Excitingly, the business has attracted major talent to guide this growth. In November, it announced the appointment of board member Raj Mishra as India Group CEO overseeing all operations.

A notable Indian digital leader and strategist, Mishra’s impressive career includes major contributions at TikTok stretching back to the short-form content giant’s previous iteration He served as the company’s country head in India, achieving 611 million downloads in the country in less than three years.

In other words, he has a fantastic track record and could be the perfect figure to lead QYOU Media’s next stage of growth in India. 

QYOU Media Inc Price Target & Analyst Rating

QYOU Media Inc. recently received a positive analyst rating from Atrium Research, with the initial price target of CA$0.15 representing a 100% return to target at the time of publication. Atrium describes QYOU as a business that exhibits “consistent revenue growth and improving profitability”, adding that it is “led by significant tailwinds in the creator economy and the adoption of social media in India”. 

This report is a major step for the company, with the Buy rating being a serious feather in its cap. The report recognizes the intelligence of QYOU’s efforts to score major growth in India, as well as the company’s veteran leadership and strong top-line results. 

As such, it might be the perfect time for former shareholders to get involved with the QYOU story.

Analyst: Atrium Research

Report Date: October 27th, 2023 | View Atrium Research's Analyst Report

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Unique Value Creation

QYOU Media users looking at phones in a circle.

QYOU Media is a business which creates, delivers and captures value through multiple products and revenue streams. 

Key is capitalizing on India's massive youth population and its increasing digital engagement. To do this, QYOU offers a dynamic advertising platform for the up-and-coming young Indian audience. 

Here it aims to be THE provider of the coolest digital content for young Indians to consume. This is a significant market opportunity. The Q brand is already reaching more than 125 million households in India with its programming content alone.

The company has transformed the reach of its growing advertising platform via Connected TV (CTV) channels and is accelerating its move into the mobile gaming space.

Besides offering ad placements and sponsor opportunities on its channels and gaming platforms, QYOU Media allows advertisers to initiate influencer marketing strategies through its extensive roster of social media personalities via its Chtrbx platform.

Understandably, its efforts have attracted extremely high-profile advertisers, including Nestle, Pepsi, Amazon, HP, Spotify, Google, Coca-Cola, and Unilever.

With no competitors currently following a business model similar to QYOU, nor any providing the same level of exposure to the "Indian opportunity" while being publicly listed on North American exchanges, the company is an exciting prospect!

QYOU Media users looking at phones in a circle.

"When we started to engage in influencer marketing, it was still an add-on approach for most major brands. This has now officially changed and we are in the middle of one of the fastest growth ad businesses in history."

"It holds at its core everything we are about as a company…content, community and commerce driven by the young and dynamic content creators we see across platforms that are all part of our daily routines and lives…whether on YouTube, TikTok, Instagram or other platforms."

"This is what makes our business so exciting and why we are so bullish on our current position in the market. We work with A-list world brands bringing them the audiences they need at scale…all the while showing real engagement. We continue to develop and believe in the business and financial growth potential of both QYOU USA and Chtrbox more than ever before."


The Indian Opportunity: BETTER and BETTER

QYOU Media Remote Control in foreground.

While the company’s innovation and expansion are incredibly attractive, the size and nature of the opportunity it’s addressing are first-rate.

India is a huge market for entertainment content, with over 1.4 billion people. Approximately 65% of these being under the age of 35. That’s a massive market of young people, and they’re young people who are increasingly plugged into tech and entertainment. 

QYOU Media is a company which has sought out individual opportunities within this rapid adoption of tech, seeking to create a variety of revenue streams. 

For example, the business’s recent focus on mobile gaming is validated by the data. Gaming is increasingly popular in the country, but crucially 94% of gamers in the country use their phones to play, according to KPMG. This compares with less than 10% using PC or consoles.

The focus on connected TV and streaming entertainment is backed by the numbers too. India is the fastest-growing 5G market globally, which is encouraging OTT streaming, and providing a welcoming environment for new entrants. Industry projections see connected TVs reaching 60 million households by 2025.

QYOU Media is perfectly positioned to exploit these exciting opportunities. 

QYOU Media Remote Control in foreground.

Our Key Points of Differentiation

  • Young India: A Prospering Sector

    India’s youthful and rapidly expanding population (65% are under 35y/o), along with the influx of money and tech into the country, make it an ideal market for QYOU Media to focus on.

  • Rapid Growth

    QYOU boasts nine consecutive quarters of Y/Y revenue growth while ramping up audience exposure as it begins tightening its grip on the Indian market.

  • Multi-Facete

    The company’s business is diverse, with influencers fostering a constant stream of high-quality content and social media marketing efforts contributing to perpetual growth.

  • Building a Brand

    The company is building a brand that is synonymous with cool for young Indian consumers.

  • The Right People

    QYOU is led by influential voices from both the North American and Indian entertainment sectors, with expert investors bringing additional expertise.

  • Real Money Gaming Transformation

    QYOU is positioning itself to revolutionize player engagement and commerce through in-game transactions.

Access the Exclusive Investor Report NOW!

QYOU Media’s story does not end here. Discover everything the company has to offer by delving into the exclusive Investor Report.



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