A $400 Million Seal of Approval
ALKALINE WATER NASDAQ:WTER | CSE:WTER
The Alkaline Water Company just made major news by signing a hall-of-fame superstar to become the face of the brand.
And that’s set to help them surge ahead toward their next phase of international growth in the days ahead.
Shaquille O’Neal is not just a beloved NBA Hall of Famer and 4-time champion.
Over the last decade, he’s become a savvy investor and successful businessman as well.
He’s dominated off the court by becoming owner of several businesses, starting his own restaurant, and investing early in blue-chip companies like Apple and General Electric…
And as a brand ambassador, he’s helped drive attention to major brands like Papa John’s and Krispy Kreme’s.
Now, with his social media reach of over 40 million followers and his larger-than-life personality, he’s helping to spread the word about The Alkaline Water Company.
That’s already playing a role in pushing this company toward their ultimate goal of becoming the premiere name in the $1 billion value-added water industry across the globe.
They’ve already got their signature products on the shelves in Mexico today, but now they’re planning to dominate the rest of North America and beyond.
Thanks to their new distribution deal with SaluVid in the Caribbean, they’ll soon have their Alkaline88 water products in up to 3,000 retail locations across Puerto Rico and several other Caribbean islands.
Even better, all they’ll have to do is ship their products to a single distribution center in Florida, and SaluVid will help take care of the rest.
It’s a dead-simple way to push them even further ahead of the pack in the fast-moving industry set to be valued at $1 billion by next year.
The Alkaline Water Company has made a name for itself throughout the industry thanks to their signature product, Alkaline88.
Alkaline88 combines pure water and infused Pink Himalayan minerals to land at a perfectly balanced 8.8 pH.
Add to that their customers’ enthusiasm about their flavor-infused Alkaline88 water, and it should come as no surprise that over the past several years, the brand has taken off in popularity.
Today, it’s stocked in over 75,000 stores across the United States.
That includes major name brand retailers like Walmart, CVS, Kroger, Harris Teeter, and a long list of others.
But recently, the entire industry has been gaining steam, with even industry giants like Nestle throwing down major cash to get in on the action.
And the Alkaline Water Company boasts the greatest brand loyalty among alkaline water drinkers.
Which is one of the key reasons why they’re the only enhanced water company in the top 10 that has grown double-digits in both units and sales volume every month since 2019.
That’s a huge feat, especially when you take into account the difficult year industries faced with the pandemic.
But with their stateside supply chain helping to make them one of the only products on the shelves, The Alkaline Water Company was able to take advantage and keep up their momentum.
And over the last year, their 1-gallon product SKU had the greatest amount of unit growth of any value-added water in the country.
As they’ve continued to grow steadily even before adding major names like Shaq to the mix, there’s been a common denominator helping fuel their expansion.
Innovating Their Way to Global Expansion
ALKALINE WATER NASDAQ:WTER | CSE:WTER
The Alkaline Water Company has seen its business multiply time and time again because of their prime focus on innovation.
The team is not afraid to try creative new moves that other competitors wouldn’t dare.
Whether that’s adding new, bold flavors to the mix or revamping their packaging to embrace the latest trends, The Alkaline Water Company has been ahead of the curve at every step.
Consider this: just a few years ago, they had only 2 types of bottled water on their product lines.
Today, they’ve added 6 different flavors, including Blood Orange, Lemon, Lemon-Lime, Peach Mango, Watermelon, and Raspberry.
They were the first national water company to introduce 100% recyclable aluminum bottles and they recently updated them to label-free etched white aluminum (in keeping up with the biggest moves in the ESG megatrend).
The Alkaline Water Company has used the highest-quality recyclable plastic bottles and now is adding different eco-friendly packaging.
And in following that line, their plans to start packaging in bulk to cut down on waste is already exceeding the standards the state of California set for the year 2022.
That’s how ahead of the curve they are, and it’s been the case for these trendsetters time and time again.
And they’ve done this because they have their finger on the pulse of what their customers want.
Today more than ever, many consumers care just as much about what they put into their bodies as they do about the impact it has on the environment.
But with The Alkaline Water Company though, health-conscious consumers who care about being eco-friendly don’t have to make a tradeoff to pick one or the other.
Now, as they continue to push into exciting new areas, they’ve identified another surging industry, expected to surpass $1 billion in the near future.
Other beverage industry titans are piling into this growing sector too.
For example, Molson Coors just began a joint venture with another leading company to put their hat in the ring.
Anheuser Busch is getting involved with a $50 million joint venture of their own.
And the Heineken subsidiary, Lagunitas Brewing dove headfirst into this market with a new product line as well.
This could turn into just the latest example of The Alkaline Water Company embracing a cutting-edge trend and riding it to massive success.
Today, The Alkaline Water Company has sold an incredible $200 million in products to date… and that’s been all by word-of-mouth marketing.
But now that they’ve brought one of the greatest athletes of the last few decades onto the team…
The added influence of Shaq’s sterling reputation and his combined 40 million followers on social media could help push The Alkaline Water Company to the next level.
They’ve already made their way from the United States into Mexico and the Caribbean…
And they have plans to continue their expansion further across the globe.
But fortunately for early investors, The Alkaline Water Company is trading at a steep discount today compared to many of its competitors.
Guru Energy, for example, is trading at roughly a $435 million market cap…
While Celsius Holdings is up to a massive $4.7 billion market cap.
The Alkaline Water Company, on the other hand, is sitting at just over $100 million market cap with shares trading at just over $1.
That means the company is almost criminally undervalued at this point. But as Shaq continues to help this industry leader gain reach and expand across the globe…
It could just be a matter of time until the secret is out on The Alkaline Water Company.
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