Investment Opportunity

QYOU Media: Building India’s Coolest Content Brand

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QYOU Media Inc. | Listed on: TSX:QYOU.VN | OTC:QYOUF

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Who Is QYOU Media?

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Short form video is the content format that is changing the world.

These small, snack-size videos are all the rage across platforms like TikTok, YouTube, Instagram, Snapchat and beyond.

QYOU Media is the company harnessing the power of short form video content. The business operates with social media stars and online content creators in India and the United States, with an emphasis on the coolest and most popular influencers.

On the back of this, the company has combined short form content and TV entertainment to create The Q India, which reaches 125 million Indian households with its influencer-led content.

It’s also at the forefront of influencer marketing both in India and the US, helping advertisers to speak directly to millions of viewers through a network of social media stars.

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Why You Should Consider Investing

  • Young India: An Extraordinary Sector

    India’s youthful and rapidly expanding population, along with the influx of money and tech into the country, make it an ideal market for QYOU Media to focus on.  

  • Rapid Growth

    QYOU is already racking up strong revenue growth and audience exposure as it begins tightening its grip on the Indian market.

  • Multi-Faceted

    The company’s business is diverse, with social media marketing efforts in the US informing Indian operations and vice versa.

  • Building a Brand

    The company is aiming high, planning to construct a brand that is synonymous with cool for young Indian consumers.

  • The Right People

    QYOU is headed by a mixture of leading voices from the entertainment business and expert investors.

Company Information

QYOU Media Stock Information:

Exchange / Symbol
TSXV: QYOU
Market Capitalization
$ (usd)
Current price
$ (usd)
Current mid price
$ (usd)
52 Week high price
$ (usd)
52 Week low price
$ (usd)

QYOU’s Indian Masterplan

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The Q India is QYOU Media’s Indian content brand, which is comprised of five channels across television and video-on-demand platforms. But this is just the start, with even more channels expected to be launched before the end of 2022.

Content from these channels reaches 125 million households and is also available on digital and mobile platforms that reach an additional 700 million potential viewers.

The content for these channels is cheap, simple to produce and enjoyable for viewers. That’s because it often involves utilizing existing content created by online influencer stars and uploaded to their online platforms. This content is then repackaged and curated into television shows. This is incredibly similar to the way in which music videos on MTV used to be curated into playlists.

The result is popular programming that attracts a large, engaged audience of young Indians, making The Q India a key brand for advertisers. In fact, the channels have attracted enormous household names like Coca Cola, Amazon, Nestle, Unilever, Pepsi, Procter & Gamble and many more besides.

In addition to channel ad spots and sponsorships, The Q India also offers advertisers the chance to launch influencer marketing campaigns using its wide array of social media talent. 

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But this is not the only part of the company’s business with an influencer marketing footprint in India.

While The Q India creates TV content with social media stars, there is another key part of QYOU’s Indian operation...

Chatterbox

Chatterbox partners with influencers to create impactful online marketing campaigns. The business has a huge pool of over 300,000 influencers, from top celebrities and digital stars, to micro influencers, mom bloggers and campus-based creators.

Chatterbox has already worked with major brands including Amazon, HP and Olay.

QYOU Media completed its acquisition of 97% of Chatterbox in June, substantially expanding its influencer marketing capabilities in India and offering immediate and accretive capabilities to QYOU Media's India broadcast operations. 

With this overview of QYOU’s Indian operations in mind, it’s important to emphasise that QYOU is focused on building a brand. The company is aiming to become THE powerhouse behind cool and popular Indian content.

Advertising revenues are currently powering the company’s impressive growth, but QYOU has its eye on further income streams. This includes a planned move into gamification, interactivity and web3.

QYOU Media plans to build and acquire platforms which allow users to engage in play-to-earn or watch-to-earn activities, acquire NFT collectibles and engage with a community of fellow users.

The first step of the business towards these new and emerging revenue streams is its partnership with Mzaalo, a blockchain-based gamified video platform. This means that content from The Q India’s channels is now available to Mzaalo audiences ,who can earn rewards based upon viewership that can be spent on merchandise, digital goods, games and charitable giving.

In the future, QYOU Media envisions that its own apps will become web3 enabled, adding further value to viewership. This will create more opportunities for content creation from social media stars and further possibilities for brand marketing, including offering discounts and deals to viewers in exchange for their loyalty.

It’s a sign of intent from a forward-thinking media brand which is in tune with its young Indian target market. But why is the combination of short form content and the young Indian market so enticing for a business like QYOU Media?

Social India: A Golden Opportunity

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The advent of social media, smartphones and short form video has changed the world of entertainment immeasurably.

One of the biggest changes has been the creation of influencer marketing, a whole new way for advertisers to reach their target audiences by using social media stars.

Influencer Marketing Hub’s Influencer Marketing Benchmark Report says more than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022. Additionally, 68% of surveyed marketers planned to increase their influencer marketing spend in 2022.

Meanwhile, short form video is taking over the world of entertainment. Short form offerings in the form of TikTok, YouTube’s Shorts and Instagram videos are enormously popular. TikTok, which relies entirely on short-form video, broke 1 billion users in January 2022, demonstrating the popularity of the format.

This is the form of content QYOU Media is focused on harnessing and its enormous growth in popularity shows that the company is well-placed to take advantage.

It’s clear that there is a broad trend towards short form video and investment in influencer marketing, which are the two key facets of QYOU Media’s business.

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But Why India?

The first and most obvious thing to note about a business with a focus on India is the sheer size of the addressable market. The South Asian nation has a population of more than 1.4 billion people, making it the planet’s second most populous nation and home to more than a sixth of humankind.

What’s more, a huge portion of this population are young people, with 65% of the nation’s people being below the age of 35 and more than half being under the age of 25.

As well as being a young population, India is a nation that is obsessed with entertainment and technology.

India had 750 million smartphone users in 2021 and is predicted to reach 1 billion by 2026, according to analysis from Deloitte. For comparison, Statista estimates that there were approximately 298 million smartphone users in the US in 2021, with this projected to increase far more slowly to 311.5 million by 2025.

Smart TV ownership is rapidly increasing too, with the technology now forming 89% of India’s TV market. This huge adoption of technology creates a massive market for The Q India’s extensive video on demand app and streaming services.

In the meantime, traditional television is still exceedingly popular and lucrative too, with TV advertising revenues in India projected to increase from ₹313 billion rupees ($3.94bn) to ₹394 billion rupees ($4.96bn) between 2021 and 2024. Traditional TV channels like those launched by The Q India clearly still have a lot to offer for advertisers.

The country is also increasingly becoming a hotbed for business success, with the number of new unicorns, which are privately held start-ups valued at over $1bn, growing significantly each year. According to Invest India, 2021 saw the birth of 44 new Indian unicorns, compared to just 11 and 7 in the two prior years respectively.

These factors being considered, India is not just looking like a great place to do business, but a superb market for a youth-oriented business like QYOU Media.

Access our FULL REPORT to learn about the US-listed business taking Indian TV and social media by storm!

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