Investment Opportunity

WonderFi Technologies: A Regulated Web 3.0 Playground

WonderFi Technologies Inc. | Listed on: TSX:WNDR | OTC:WONDF

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What is WonderFi Technologies?

Digital assets are taking the world by storm.

Huge amounts of money are being invested in these digital assets and there are many investors out there who study the market intently, from crypto veterans who have been part of the scene for a decade to those coming to crypto for the first time.

It’s a rapidly evolving sphere that some companies are better equipped to deal with than others. WonderFi Technologies (TSX: WNDR) (OTCQB: WONDF) is one of those that is prepared to keep up with the constantly shifting crypto world. That’s because the business has a platform that is geared towards experienced crypto enthusiasts and beginners alike.

Its offering is simple, safe and regulated. That’s why WonderFi stands out and that’s why investing in WonderFi could be your way of getting involved in the crypto scene. 

That’s why WonderFi stock is an interesting consideration for anyone looking into Crypto related investing!

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Why You Should Consider Investing

  • A Regulated Offering

    WonderFi gives people the chance to access digital assets in a fully regulated manner.

  • Single Point of Access

    Users only need one set of details to access WonderFi’s series of web 3.0 applications, making their convenience appealing.

  • Consolidation

    The company’s smart acquisition of licensed crypto platforms is establishing its dominance in the Canadian market.

  • Poised for Growth

    New users are flooding in as WonderFi strengthens its grip in Canada, while it is also well placed to expand internationally.

  • People Power

    The company has an exceptional leadership team, as well as the backing of business behemoths like Kevin O’Leary and Sam Bankman-Fried.

Company Info

Below you'll find up-to-date stock information for WonderFi Technologies Inc.

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The Appeal of the Platform


So, what is it that makes WonderFi’s platform so special? Well, a good place to start is the simplicity and accessibility that it offers to users.

It’s a simple fact that people who are keen to get involved with cryptocurrency, digital assets and DeFi often have no choice but to make a lot of different accounts. They will likely have accounts on a multitude of different exchanges, applications and wallets.

This fragmented environment makes it difficult to track or compare performances of different investments that might exist across multiple accounts on multiple platforms. Want to move around some funds between different decentralized finance (DeFi) apps? It can be difficult withdrawing and converting to fiat currency from one web 3.0 app before paying into another.

In short, the landscape of web 3.0 can be a colossal headache for experienced users to negotiate, let alone for curious users who are just checking out the lay of the land.

This is one place where WonderFi is really changing the game.

That’s because it presents a unified point of access, allowing users to access all they need to fully embrace web 3.0 with a single set of account details. One account means unified access to a variety of web 3.0 apps. 


WonderFi lets users easily track and compare the performance of different investments, as well as utilize integrated payment solutions that provide seamless on and off-ramps for crypto.

Basically, WonderFi has made accessing web 3.0 so simple that even the most casually interested user will have an easy time getting their head around it.

The appeal of this to new crypto investors is clear, but it’s also incredibly appealing to veterans of the scene who might have spent years struggling in the fragmented landscape.

So, let’s take a little tour of the key parts of WonderFi’s platform.

First off, users have access to regulated crypto trading through BitBuy, which is one of Canada’s largest exchanges. This is a centralized offering with high security and liquidity. It allows users to trade not just in Bitcoin, but in other popular digital currencies like Ethereum, Solana, Polkadot and Dogecoin.

The WonderFi app then also offers users access to a platform containing DeFi solutions across the same unified landscape. This is made as simple as possible by WonderFi Connect, which combines users’ social identity with their on-chain wallet identity through one simple login.

Finally, there’s a space for NFTs and gaming in the form of WonderFi Interactive. Through this avenue, the company has the chance to explore the possibilities offered by play-to-earn gaming and digital collectibles.

As you can see, WonderFi is offering a wide variety of web 3.0 functionality under a single roof. But that’s just one of the things that makes this business special.

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Regulated Access to Web 3.0


As well as offering a single point of access to users, another important facet of WonderFi’s appeal is its efforts to make a regulated landscape of digital assets and decentralized finance. 

This is hugely important and appealing for several reasons.

First off, it simply makes WonderFi’s offering more attractive to many retail investors. Lots of people have taken the plunge and invested in crypto or NFTs and the like, but many more are still standing on the sidelines.

These potential investors might be holding back amid concerns about wading into the investment environment that appears to surround digital assets. After all, we’ve all heard stories of scams involving NFTs and crypto. These news stories aren’t just sensationalizing either, with Chainalysis finding that $14 billion was stolen through crypto crime in 2021.

But these concerned onlookers are exactly the kind of potential users who are perfect for WonderFi’s platform. They’re curious about cryptocurrency but cautious about losing their money to illegal activity. In other words, WonderFi’s regulated offering represents a safer, more secure way to explore digital asset opportunities for potential investors who may still be waiting in the wings.


Additionally, regulation means users can be more confident in the morality of the platform they are using. That’s because, in Canada at least, cryptocurrency service providers are required to operate under anti-money laundering and anti-terrorism legislation.

This is significant because potential users might be put off by digital currencies’ reputation as a haven for criminals and money laundering. In operating a regulated business, WonderFi is fighting the good fight against this kind of criminal activity. 

Furthermore, regulation is also convenient for the user. It helps them with tax reporting, which users would otherwise have to work out by themselves. It’s easy for people to forget that cryptocurrency is a taxable asset but, unlike non-regulated platforms, WonderFi’s platform is equipped to help.

This gives the business a greater ability to craft products that will directly appeal to users. 

Like offering a single point of access, WonderFi’s emphasis on regulation makes life so much easier for the platform’s users.

It’s clear that there’s a lot to love about regulation. But how is the company building on this unique selling point and how is its experience with regulation setting it up for success abroad?

Leadership Team

WonderFi Technologies' Leadership Team

  • Ben Samaroo


  • Cong Ly


  • Stanislav Korsei

    Head of Product

  • Kartik Bajaj

    Director of Engineering

It’s good to learn about a company’s strategy, but another key part of evaluating an investment is getting to know the decision makers leading the outfit.

Let’s start with Ben Samaroo and Cong Ly - two of the company's co-founders.

WonderFi CEO Ben Samaroo got his start as a Corporate Securities and Finance Lawyer at Osler, Hoskin & Harcourt LLP. He got his first real taste of the crypto business at First Coin Capital and subsequently Galaxy Digital, serving as Chief Compliance Officer for both companies.

Since then, it’s been all about the crypto industry for Samaroo, who has also served as a director for Atlas One Digital Securities and an adviser for both the British Columbia Securities Commission and Financial Transactions and Reports Analysis Centre of Canada.

Meanwhile, fellow co-founder Cong Ly, who serves as Chief Technology Officer, began his professional life in the realm of game development.

He got into Bitcoin mining back in the early days of 2009 and that interest led him to meet Ben Samaroo and work at First Coin Capital. He worked with Samaroo on several other projects before they decided to partner up and start WonderFi Technologies. 

It’s great to know the background of the founders, but we are just scratching the surface here. Among the remainder of the leadership team there is further key talent to take note of.

For example, Head of Product Stanislav Korsei founded communications business Zeetl, before being appointed product manager by Hootsuite following their acquisition of his company.

Director of Engineering Kartik Bajaj is another Hootsuite alumni, while he also worked at Amazon, Salesforce and First Coin Capital.

In other words, WonderFi’s leaders are experienced in tech, crypto and, perhaps most importantly, running successful businesses. As such, the team is well equipped to deliver the company’s ambitious growth strategy.

Taking WonderFi Global

While WonderFi has worked hard to become a top crypto player in Canada, there’s still a long way to go. WonderFi expects to have pushed into international markets before the end of the year. This is where WonderFi’s Canadian origins are truly beneficial.

That’s because major markets are either moving towards tighter regulation or have already got the wheels turning. For example, March saw US President Biden sign an executive order that called on American government bodies to investigate the risks and benefits of cryptocurrency. 

Though it is playing catchup with crypto in many respects, Canada has moved on crypto regulation faster than a lot of other jurisdictions. This has given WonderFi the chance to really prioritize regulation and get to grips with the issues posed by regulation, preparing the business for the legal hurdles it might face when expanding into new markets.

As well as being used to playing by the rules, WonderFi’s work in Canada has seen it gain expertise in acquiring new users and building its own tech. In short, the company already knows that its formula works, it simply has to export it now.

WonderFi is therefore solidly poised to enter these kinds of new geographies. Furthermore, the company has the scale and capacity to easily deal with an influx of new users, so technical difficulties stemming from integrating and unifying logins to multiple systems are not going to be a problem.

So, now we know what makes WonderFi stand out among crypto platforms and how prepared the business is to take its regulated offering abroad. 

Investment Summary

The case for investing in WonderFi is compelling. It’s a business that is ahead of the curve in embracing regulation and ease of access.

With a strong position carved out in Canada courtesy of its appealing platform and intelligent acquisitions, the business is wonderfully placed for growth into international markets.

The business has the applications that crypto investors need concentrated in a single location and has endeavored to make these applications as user-friendly and secure as possible.

What’s more, the company has a wealth of experience and entrepreneurial skill in its leadership team. Additionally, exciting and trusted experts and influencers are backing the company and spreading word of its proposition and success.

All in all, WonderFi Technologies stands out as a hugely exciting opportunity to invest in a Web 3.0 business that has only just started building up a head of steam.

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