A strategic multi-state approach and a series of key acquisitions signal big things ahead for Red White & Bloom
Red White & Bloom’s core aim is as bold as it is simple...
To become one of the top three MJ operators in the US.
For a company that is still relativity small—and significantly undervalued compared to its competitors with a current market cap of under US$350 million at writing—this might seem highly ambitious.
But when you dig a little deeper, you soon realize that this firm has a habit of doing exactly what it says it’s going to do.
Its most recent acquisition is the latest in a long list of examples here.
You see, by taking over the premium MJ brand Platinum Vape, Red White & Bloom has not only acquired a wide range of products that are already sold into over 750 retailers across America...
But it also strengthens its position in two of the key states—Illinois, and Florida— in which it has been focusing much of its attention.
Bottom line is, with Platinum Vape’s annualized run rate coming in at close to $90 million last year, the purchase is just the latest move in a very sound strategic plan to help Red White & Bloom dominate America’s legal MJ market.
Laser-focused on where the money is
Red White & Bloom’s approach is to focus on core states while at the same time laying the groundwork for growth in a handful of other key areas.
So, where many multi-state operators take their chances and spread themselves too thinly, Red White & Bloom has instead looked at where the money is and set its sights accordingly.
Take Illinois as an example.
After just nine months of legalization, the state’s MJ market is already estimated to be worth around $1.25 billion, with some of the highest sales per dispensary of any US region.
Red White & Bloom is quickly establishing itself in the market with two key acquisitions already underway…
First, it has snapped up the world’s largest indoor hemp facility, which is based in Granville. Second, it is buying out CCP, a firm that holds the rights to acquire one of the 21 “super licenses” for MJ originally issued in Illinois.
Together, the acquisitions will give the firm an enormous foothold in Illinois once approved by regulators, and provide another huge boost to its revenue – up to US$250 million a year’s worth, in fact, by conservative estimates.
Meanwhile, there are exciting developments in Florida, too.
The Sunshine State boasts one of the most robust medical markets in the whole of the US, and, in 2020, saw MJ revenues of over $1.2 billion.
DOWNLOAD OUR EXCLUSIVE REPORT to learn how MJ visionary Brad Rogers plans to dominate US MJ with Red White & Bloom
Red White & Bloom intends to set up here through its recent acquisition of Acreage Florida, a company that is licensed to operate medical marijuana dispensaries, has its own processing facility, and even has a cultivation facility in the state, too.
In addition to this, the deal also includes fifteen acres of land and a 113,546 square foot facility for cultivation in Sanderson.
Then there’s Michigan.
Michigan was the fastest-growing MJ market in the US in 2020.
So, it makes sense then that Red White & Bloom would step in here…
And it really has stepped in.
Not only is Platinum the state’s leading vape brand, but Red White & Bloom started funding a large local licensed entity in Michigan about two years ago and is in the process of exercising its right to acquire the investee now.
Once that deal - which is already fully funded – is passed by regulators, it could effectively make Red White & Bloom one of the largest operators in the state. However, as it stands, this fact is not yet reflected in the organization’s P&L.
As you can already start to see, Red White & Bloom’s goal to become one of the top three MJ operators in the US is not just some pipe dream.
The company is taking bold and decisive steps to achieve its goal.
And there’s no wonder when you consider who is at the helm...