Airlines Offer Rock-Bottom Fares to Fill Seats

By Patricia Miller


Discover how airlines manage surplus seats and fare discounts and what it means for investors. Explore value, growth, and income strategies.

united Airlines passenger plane on runway.
Photo by Chris Leipelt on Unsplash

What You Need To Know

Airlines are grappling with a record number of seats to fill this quarter, and this surplus capacity has led to fare discounts akin to the cost of a pair of movie tickets.

Airlines, including Southwest Airlines, have been offering one-way fares as low as $29 for off-peak flights to fill the extra seats. The increase in capacity, coupled with traditional booking patterns returning for leisure travelers, has prompted airlines to drop last-minute fares or not raise them as much as usual.

However, airlines are struggling to balance off-season demand, as most of their revenue is generated in the second and third quarters during peak travel seasons. Despite falling fares and forecasted losses, airlines are reassessing capacity deployment to optimize revenue production.

While ultra-discounted fares are available, they are fleeting and generally not applicable during peak holiday periods, where demand is expected to soar. Airlines are expected to stabilize fares in the coming year, but promotional fares remain uncertain, particularly due to factors like inflation and labor costs.

Why This Is Important for Retail Investors

  1. Investment Opportunities: Retail investors should take note of this situation as it presents potential investment opportunities in the airline industry. Airlines with surplus capacity might face near-term challenges, but the prospect of discounted fares and increased travel demand during peak holiday periods could attract investors looking for stocks with growth potential.

  2. Revenue Trends: Understanding the dynamics of the airline industry, particularly the impact of surplus capacity on ticket pricing, can provide insights into revenue trends. Retail investors can use this information to gauge the financial health and performance of airline companies they may have invested in or are considering for investment.

  3. Timing for Travel Planning: Retail investors who also happen to be travelers can use this knowledge to their advantage. The availability of discounted fares during off-peak periods offers an opportunity to plan cost-effective trips, whether for personal reasons or business. This can be especially relevant for investors looking to optimize their travel expenses.

  4. Economic Indicators: The airline industry often serves as a barometer for the broader economy. Surplus capacity and fare discounts can reflect broader economic conditions and consumer sentiment. Retail investors who track the airline industry can gain insights into economic trends that may impact their investment portfolios beyond just airline stocks.

  5. Impact on Other Sectors: Airlines' decisions to adjust capacity and pricing can have a ripple effect on related sectors, such as travel and tourism, hospitality, and transportation. Retail investors with diversified portfolios may have interests in these sectors as well, making it important to understand how developments in the airline industry can affect their overall investment strategy.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Value Investing

Undervalued Airlines: Identify airline stocks that are trading at a significant discount compared to their intrinsic value. Look for carriers with strong fundamentals, such as low debt, ample cash reserves, and efficient cost management, which can weather the impact of fare discounting.

Growth Investing

High-Growth Carriers: Focus on airlines that are strategically positioned to capture growth opportunities once travel demand rebounds. Consider airlines with expansion plans, new routes, or innovative services that can drive revenue growth.

Momentum Investing

Recent Performers: Analyze airlines that have shown recent momentum in terms of stock price appreciation or positive earnings surprises. Momentum investors may capitalize on short-term price trends resulting from changes in demand and capacity.

Income Investing

Dividend Stocks: While many airlines suspended dividends during the pandemic, consider airlines that are in a position to reinstate or increase dividend payments. This strategy may appeal to income-oriented investors seeking regular payouts.

Contrarian Investing

Recovery Plays: Take a contrarian approach by investing in airlines when sentiment is negative due to surplus capacity and fare discounts. If you believe the industry will rebound as travel normalizes, this can present buying opportunities.

Read What Others Are Saying

Reuters: (North American airlines bet on Asia to drive profit)

CNBC: ($29 flights are back as airlines race to fill seats in the off-season)

What you should read next:

Investing with Insight

Knowing where to invest is not easy. Bullish and bearish sentiment is always vying for control, and investors like you can very quickly become overwhelmed.

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Finally, this stock is analyst-backed with a potential 114% upside from the analyst initiation date.

If you're intrigued by this stock’s promising prospects, why not take a closer look?


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Author: Patricia Miller

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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