Apple Partners with OpenAI to Boost Siri with ChatGPT

By Patricia Miller


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Apple's collaboration with OpenAI brings ChatGPT to Siri, offering retail investors advanced AI capabilities for enhanced investing insights and efficiency.

Apple AAPL Logo in swirling colours.

What You Need To Know

Apple (NASDAQ: AAPL) announced a partnership with OpenAI at the annual developer conference. The company plans to integrate ChatGPT into Siri for iOS 18 and macOS Sequoia. Users can access ChatGPT without an account, and queries will not be logged. Paid subscribers can link accounts for premium features. The integration aims to rival AI features of other tech giants.

Key conference highlights included the launch of "Apple Intelligence" and a partnership with OpenAI to integrate ChatGPT technology into Siri. These AI tools will enhance personalized and automated user experiences across Apple devices, improving functionalities like email and photo searches, notification summaries, and custom emojis.

Despite previous criticisms of lagging in AI adoption, Apple aims to offer a more natural and contextually aware Siri. The company also announced updates to the Vision Pro headset and improvements to iMessage and other apps. Elon Musk raised privacy concerns about the ChatGPT integration, but Apple emphasized its commitment to data protection, introducing on-device processing and private cloud compute. This strategic shift aims to keep Apple competitive in the evolving tech landscape.

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Why This Is Important for Retail Investors

  1. Market Positioning: Apple's move into AI positions it more competitively against tech giants like Google and Microsoft, who have already made significant strides in AI. This could enhance Apple's market share and attract new customers.

  2. Revenue Growth: The introduction of AI-powered features could boost sales of Apple devices by offering more advanced and personalized user experiences. This is crucial as the company has faced declining global sales and revenue drops.

  3. Innovation and Leadership: Apple's commitment to AI and privacy sets a new standard in the industry. This emphasis on innovation and user data protection can enhance investor confidence in the company’s long-term vision and leadership.

  4. Diversification: By integrating AI into its ecosystem, Apple diversifies its product offerings, reducing reliance on traditional revenue streams like the iPhone. This could create more stable and varied revenue sources, benefiting long-term investors.

Read What Others Are Saying

CNBC: OpenAI hires new CFO and product chief, announces Apple deal to integrate ChatGPT

The Guardian: Apple brings ChatGPT to Siri as it debuts ‘Apple Intelligence’ at WWDC 2024

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This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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