Chinese Automakers Offer Incentives to Compete with Tesla (TSLA) Price Hike

By Patricia Miller


In this article

  • Loading...
  • Want to see what you should be buying? Check out our top picks.

Chinese automakers, like Nio and Xpeng, are offering incentives in response to Tesla's price increase and Xiaomi's entry into the EV market.

TSLA stock of cars parked at Tesla chargers.
Intense Competition in China's EV Market as Xiaomi's Entry Surges in Pre-Orders

What You Need To Know

Chinese automakers are capitalizing on Tesla's (NASDAQ: TSLA) recent price increase and Xiaomi's entry into the market by offering incentives to potential car buyers. Nio (NYSE: NIO) is providing up to 1 billion yuan ($138 million) in incentives, including battery swap benefits and additional assisted driving functions. Xpeng has cut the prices of some models by up to 20,000 yuan, while Chery Automobile will cover purchase taxes on selected models and offer better trade-ins for used cars.

This move contrasts with Tesla's price hike on its popular Model Y. Today, the US electric vehicle manufacturer increased the prices of all three Model Y variants in China by 5,000 RMB ($690), plus it raised US Model Y cars by $1,000. Despite announcing the price increase in advance, Tesla had to reduce production at its Shanghai factory. In addition, Xiaomi entered China's EV market and received over 88,898 pre-orders for its SU7 model within 24 hours. These actions reveal the intense competition in China's automobile market.

Sign up for Investing Intel Newsletter

Why This Is Important for Retail Investors

  1. Investment Opportunities: The actions of Chinese automakers, such as Nio, Xpeng, and Chery, and the competition they pose to Tesla and Xiaomi highlight the dynamic nature of the electric vehicle market. This presents retail investors with potential investment opportunities in the rapidly growing Chinese automotive industry.

  2. Market Disruption: Xiaomi's entry into the EV market and the overwhelming response to its SU7 model pre-orders demonstrate the disruptive potential of new players in the industry. Retail investors should pay attention to these market disruptions as they may indicate significant shifts in consumer demand and market share.

  3. Competitive Landscape: The intensifying competition among Tesla, Chinese automakers, and Xiaomi underscores the importance of understanding the competitive landscape in the automotive sector. Investors can benefit from staying informed about these developments to make well-informed investment decisions.

  4. Pricing Strategies: The price adjustments and incentives offered by Chinese automakers in response to Tesla's price hike shed light on the pricing strategies employed by industry players. Understanding how pricing decisions impact market dynamics can help retail investors assess companies' financial health and competitive positioning within the industry.

  5. Global Automotive Trends: China's status as the world's largest automobile market means that trends and developments in the country's automotive industry often have global implications. Investors interested in the automotive sector can gain valuable insights into the broader global market by closely following the actions of Chinese automakers and their impact on the industry.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

Retail investors can explore growth investing opportunities by analyzing the strategies, market position, and potential growth prospects of Chinese automakers like Nio and Xpeng, who offer incentives and expand their presence in the EV market.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Contrarian Investing

Retail investors can consider contrarian investing by analyzing the market's reaction to Chinese automakers' actions and evaluating whether the market's sentiment aligns with the long-term growth potential of these companies.

Contrarian investing involves taking positions against prevailing market trends on the belief that the crowd is wrong.

Sector Rotation

The competitive landscape and developments in the Chinese EV market may prompt retail investors to consider rotating their investments toward the automotive sector. By monitoring and analyzing the ongoing competition, they can make informed decisions on sector rotation strategies.

Sector Rotation is the practice of shifting investment capital from one industry sector to another to take advantage of the economic cycle.


The intense competition in the EV market, along with the potential growth opportunities presented by Chinese automakers, may motivate retail investors to diversify their portfolios by including investments in this sector. Diversification can help mitigate risk while potentially capitalizing on the growth potential of the Chinese automotive industry.

Diversification spreads investments across various assets to reduce risk and volatility in a portfolio.

Read What Others Are Saying

Reuters: Tesla raises prices of Model Y cars in US by $1000

South China Morning Post: What price war? Tesla raises price of its Model Y electric car in China

Sign up for Investing Intel Newsletter

What you should read next:

Popular ETFs

For investors interested in the electric vehicle (EV) sector, several ETFs provide targeted exposure to companies involved in developing, manufacturing, and distributing electric vehicles and related technologies. Here are some ETFs that focus on the EV market:

  1. Global X Autonomous & Electric Vehicles ETF (DRIV)—DRIV includes companies developing autonomous vehicle technology, electric vehicles, and EV components and materials. It provides broad exposure to the global EV ecosystem.

  2. KraneShares Electric Vehicles and Future Mobility ETF (KARS) - KARS tracks an index of globally listed companies that are actively involved in the electric vehicle industry, including EV manufacturers, battery producers, and other related technologies critical to the future of mobility.

  3. iShares Self-Driving EV and Tech ETF (IDRV) - IDRV focuses on companies worldwide that produce electric vehicles, batteries for electric vehicles, and technologies for autonomous driving. This ETF offers a way to invest in the broader technology shift towards electrification and autonomy in the transportation industry.

  4. SPDR S&P Kensho Smart Mobility ETF (HAIL) - HAIL invests in companies related to the innovation and adoption of smart transportation, including electric vehicles, autonomous driving, and shared mobility. The ETF is based on the S&P Kensho Smart Transportation Index, reflecting companies leading the smart mobility revolution.

  5. First Trust NASDAQ Clean Edge Green Energy Index Fund (QCLN) - While not exclusively focused on electric vehicles, QCLN includes companies engaged in the clean energy sector, which comprises EV manufacturers and suppliers of advanced transportation technologies. It provides a broader exposure to the clean energy transition, including the EV market.

  6. Amplify Lithium & Battery Technology ETF (BATT) - BATT invests in lithium and battery technology companies, which are crucial components of electric vehicles. This ETF provides exposure to the supply chain critical for EV battery production, from raw materials to finished batteries.

Explore more on these topics:



This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

Sign up for Investing Intel Newsletter