David Beckham’s Investments: How to ‘invest it like Beckham’

By Kirsteen Mackay

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David Beckham is a successful international soccer player, brand ambassador and alternative investor. Read on to discover how he makes money.

Over the years, David Beckham has made investments in several start-ups, endorsed products, bought property, a production company, football teams and an Esports training academy.

Who is David Beckham?

Full name: David Robert Joseph Beckham

Age: 47

Net Worth: Together with his famous wife Victoria, David Beckham is thought to have a net worth of £450m.

  • Beckham enjoyed success as a midfielder for Manchester United, Real Madrid and the England national team.

  • He was twice voted FIFA Player of the Year.

  • Beckham became the highest-paid footballer in 2004.

  • He was captain of the England national team for 58 games between 2000 and 2006.

  • The first Englishman to play 100 matches in the UEFA Champions League.

  • After the 2006 FIFA World Cup, he continued to be selected for the national team until March 26, 2008.

  • He retired from soccer in 2013.

David Beckham has become exponentially wealthier since he retired from football. Yet, the game continues to influence his investments and brand collaborations. He also aligns himself with companies and ideas close to his heart.

How does David Beckham make money?

Since retiring from professional soccer, Beckham has made money through various sources. Soccer team ownership, automobiles, cannabis, Esports, Forex, Fashion and Property show he’s a diversified risk-taker involved in many money-spinning interests.

How much did David Beckham invest in inter Miami?

David Beckham is the current president and co-owner of Major League Soccer Club Inter Miami CF, and is also a minority shareholder in Salford City Football Club in England.

When Beckham joined Los Angeles Galaxy as a player in 2007, he was awarded the right to a discounted MLS franchise as part of his sign-on package. His involvement undoubtedly brought prestige to the brand and riches to his net worth.

In 2014, he exercised this right with the announcement of Inter Miami in 2014, for which he reportedly paid $25 million.

He has since made several investments in the club. Exact figures are hard to come by. Although in February 2021, Beckham invested a further $15.3m in the club. 

In September 2021, Beckham increased his ownership stake in Inter Miami when he and the Mas brothers finalized the buyout of Marcelo Claure and Masayoshi Son. It’s not clear exactly how much Beckham invested at this time. But in connection with the buyout announcement Ares Management was also added to the ownership group with an investment of $150m.

Which companies has David Beckham invested in?

Guild Esports (LON: GILD)

Guild Esports (LON: GILD) is co-owned by David Beckham and led by an experienced management team of Esports veterans. The up-and-coming company is a globally fan-focused team organization. It runs a training academy for youth talent in the sector and a lifestyle brand that fields professional players in gaming competitions under the Guild banner. It generates several income streams through sponsorship, media rights, merchandising, etc. Its ultimate goal is to be the number one Esports brand in the world.

Cellular Goods (LON: CBX)

Cannabinoid company Cellular Goods (LON: CBX) sells health and beauty consumer products based on biosynthetic cannabinoids. The company was founded in August 2018 and went public via IPO in February 2021.

As of the end of 2021, David Beckham was Cellular Goods' third-biggest shareholder, owning a 4.95% stake in the company.

At IPO, Cellular Goods raised gross proceeds of £13m from a conditional placing and an intermediary offer 13 times oversubscribed. It was the first pure-play biosynthetic cannabinoids consumer products company to list on the London Stock Exchange.

Lunaz Design

David Beckham has reportedly taken a 10% stake in Lunaz, a classic car restoration and electrification company. Beckham is a long-time car enthusiast, and this investment makes perfect sense.

Lunaz recently upgraded a range of the world’s most lucrative sports cars to run on zero-emissions electric powertrains. This included classic Rolls Royce, Range Rover, Bentley and Jaguar models. Next, the company plans on upgrading HGV vehicles such as refuse trucks in the UK, EU and USA.

How does David Beckham make his investments?

DB Ventures

Many of David Beckham’s investments and deals are made through his investment company DB Ventures. This is run by Beckham and his best friend, former football agent David Gardner.

DB Ventures incorporates Beckham’s Haig Club whisky brand, and his endorsement deals with Tudor watches, campaigns with Pepsi, Samsung and Adidas, an agreement with fitness franchisor F45 Training, his investment in Cellular Goods and Lunaz, and his deal to be the face of the Qatar World Cup, 2022.

According to media reports, Authentic Brands Group acquired a 55% majority stake in DB Ventures Ltd from Beckham Brand Holdings Ltd for £200m ($270.9m). In January 2021, sources close to David Beckham told the Mail on Sunday that he's selling the stake to pay off debt, allow some partners to exit, and free up capital, and said that the valuation for the company is "unexpectedly high."

Authentic Brands represents Shaquille O’Neal and owns the license rights to international icons like Marilyn Monroe and Muhammad Ali.

Rumors of an Authentic Brands IPO circulated last year, but the company withdrew its plans earlier this month. In November, it agreed to sell a stake in the business to private equity firms CVC Capital Partners and HPS Investment Partners. This valued Authentic Brands at $12.7bn, including debt.

Beckham Brand Holdings Ltd.

Beckham Brand Holdings Ltd. operates as a holding company whose subsidiaries wholesales women's clothes, glasses and shoes. The company was founded on August 14, 2014, and is headquartered in London. This covers the Beckham image rights and also owns Victoria Beckham’s fashion label.

Beckham Brand Holdings is co-owned by David and Victoria Beckham and former Spice girl manager Simon Fuller.

Footwork Productions

Footwork Production, LLC, co-owned by David and Victoria Beckham, is an events management and production company dedicated to all aspects of live dance and music performances. Footwork consists of special events and video production, multimedia development, and merchandising. Footwork Production's mission is to elevate B-boy dance culture and one day make Las Vegas a battleground for international and national dance competition events.

Who are David Beckham’s investment partners?

The CEO of DB Ventures, David Scott Gardner, is also on the board of Guild Esports PLC, Studio 99 Ltd. and Cellular Goods Plc.

David Beckham’s wife, Victoria Caroline Beckham, is the founder of Victoria Beckham Ltd. Ms. Beckham is on the board of Beckham Brand Holdings Ltd., Victoria Beckham Ltd. and Victoria Beckham Holdings Ltd.

Nicola Jayne Howson is on the board of The National Youth Theatre of Great Britain and DB Ventures Ltd.

David Beckham’s other investments

Aside from these investments, David Beckham’s ‘brand’ is also valuable. He became the brand ambassador of GemForex in Asia in December 2021, under a three-year contract. GemForex offers FX and CFD trading to over 400k clients. Beckham is also a global brand ambassador to the Sands Resorts Macao, where he designed Suites by David Beckham at The Londoner Hotel in Macao. This recently won the 'Best Hotel Suite in Asia Pacific' Title at The International Hotel & Property Awards.

David Beckham also has an extensive property portfolio. The Beckhams own a £31.5m townhouse in Holland Park, West London, a £20m apartment in Miami and various other luxury properties around the globe.

Along with his business partner and friend David Gardner, Beckham launched a television production company called Studio 99 in 2019. Managing Director Nicola Howson is another co-owner. It makes documentaries and works as a commercial studio, producing a wide range of editorial and marketing content for global brand clients.

Beckham is also a high-profile philanthropist, and the 7 Fund is a unique partnership between himself and Unicef to help the world's most vulnerable children reach their full potential.

This list of David Beckham’s investments and money-spinning endeavors is in no way exhaustive. The monetary figures mentioned will fluctuate and may not be accurate at the time of reading.

If you enjoyed reading this overview of David Beckham’s investments, why not check out some of our sector reports.

We have ESG investing, Healthcare investing and our 12 investing themes for 2022.

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Guild Esports

Author: Kirsteen Mackay

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Kirsteen Mackay does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Kirsteen Mackay has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of ValueTheMarkets.com, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of ValueTheMarkets.com, has not been paid for the production of this piece by the company or companies mentioned above.

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