Deckers Outdoor Stock (DECK): Strong Earnings Drive Growth

By Patricia Miller

Jul 28, 2025

3 min read

Deckers Outdoor's shares rose after strong quarterly earnings driven by HOKA and UGG sales. International sales surged, boosting overall performance.

#Deckers Outdoor Latest

Deckers Outdoor shares jumped significantly following the announcement of its latest quarterly results, which exceeded analyst expectations. Higher sales from its HOKA and UGG brands drove this upswing, along with favorable adjustments from multiple analysts regarding their price targets. In the first quarter ending June 30, Deckers reported a 16.9% increase in year-over-year sales, rising from $825.3m to $964.5m. On a constant currency basis, sales grew 16.3%, showcasing strong demand.

Sales increased impressively for HOKA and UGG, with year-on-year figures showing increases of 19.8% and 18.9%, respectively. On the flip side, sales from other brands like Teva and Ahnu decreased by 19%. In the US market, sales dipped by 2.8% to $501.3m, while international sales surged by 49.7% to $463.3m. Deckers also reported wholesale net sales climbing by 26.7%, whereas direct-to-consumer sales saw only a modest increase of 0.5%. However, the outlook remains cautious, with indications that an update on guidance for the second quarter will depend on ongoing global trade policy uncertainties and macroeconomic conditions.

#What Investors Need to Know About Deckers Outdoor

  • Deckers reported a 16.9% increase in sales compared to last year.

  • HOKA and UGG brands drove significant sales growth.

  • Wholesale sales surged by 26.7%, indicating strong demand.

  • Caution remains regarding guidance updates due to global uncertainties.

  • International sales grew by an impressive 49.7%.

#Deckers Outdoor At A Glance

Deckers Outdoor Corporation focuses on designing, marketing, and selling a diverse range of footwear and apparel. Known for its popular HOKA and UGG brands, it has carved a notable place in the consumer discretionary sector. The company thrives in direct-to-consumer and wholesale channels, catering to a wide customer base across various markets.

#Competitive Landscape

Deckers Outdoor competes with several key players in the footwear industry, including Nike, Adidas, and Columbia Sportswear. Each of these companies is striving to capture market share by innovating in product quality and meeting consumer preferences in a competitive retail environment.

#Near-Term Catalysts and Risks

Deckers has several catalysts, including its strong brand presence and growth in international markets, which could bolster revenues further. However, risks like ongoing trade negotiations and changing consumer economic conditions may impact sales performance. Investors should monitor these developments closely as they can influence future earnings and guidance.

#Trading DECK Stock

For retail investors, Deckers Outdoor presents an opportunity given its recent profitability and brand strength. As the company continues to innovate and expand, it may be suitable to consider buying or holding the stock in a well-diversified portfolio. Keep an eye on upcoming quarterly results and market conditions to better gauge entry and exit points.

#FAQ

Why should I invest in a consumer discretionary stock?

Investing in consumer discretionary stocks allows you to benefit from economic growth as these companies tend to perform well during times of economic expansion when consumer spending increases.

What are Deckers Outdoor's key brands?

Deckers Outdoor's key brands include HOKA, UGG, Teva, and Ahnu.

How significant are international sales for Deckers Outdoor?

International sales have shown remarkable growth, increasing by 49.7%, indicating potential for further expansion outside the US market.

What factors influence Deckers Outdoor's stock price?

Factors influencing its stock price include quarterly earnings reports, analyst ratings, consumer trends, and broader economic indicators.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.