Estée Lauder Forecasts More Cuts Amidst Volatile Market

By Patricia Miller


In this article

  • Loading...
  • Want to see what you should be buying? Check out our top picks.

Estée Lauder's latest moves signal key shifts for investors amid a challenging fiscal landscape.

Estee Lauder Makeup in Store Display.
Luxury Beauty Brands Face Post-Pandemic Challenges

What You Need To Know

Estée Lauder (NYSE: EL) is navigating a tough phase, grappling with a downturn in its Asia-based duty-free sales and broader market challenges. The company's CFO, Tracey Travis, acknowledges the strain and unpredictability but remains optimistic about a gradual recovery signaled by rebounding sales in the Americas.

Despite the setbacks, which led to a significant drop in share value and multiple forecast adjustments, Estée Lauder is pushing forward with a recovery strategy that includes introducing luxury products and streamlining its offerings to match current demand better.

This approach also involves adjusting production to manage excess inventory and re-evaluating future product launches.

As the company works to align its operations with the post-COVID environment and mitigate the financial impact of the Israel-Hamas conflict, it signals that the biggest financial benefits of these efforts will emerge in the fiscal years 2025 and 2026.

Why This Is Important for Retail Investors

  1. Investment Valuation: Estée Lauder’s performance directly affects the stock's valuation. The downturn in sales and the subsequent reduction in forecasts impact investor returns and perceptions of the company's financial health.

  2. Market Sentiment: The company's repeated need to cut its full-year forecast may affect market sentiment and investor confidence. Retail investors need to consider management's ability to navigate challenges and deliver on promises to gauge future performance.

  3. Stock Performance: With shares hitting their lowest since August 2017 and a significant decline year-to-date, retail investors must reassess the stock's role in their portfolios, considering both the risks and potential for recovery.

  4. Strategic Changes: The company's pivot to luxury products and streamlining operations is a strategic move that could potentially lead to improved margins and profitability. Retail investors should monitor these changes for indications of long-term growth prospects.

  5. Long-Term Outlook: The company's forecast that financial benefits will materialize in fiscal years 2025 and 2026 presents a timeline for investors to track progress and manage expectations for return on investment. Understanding the long-term strategy is crucial for retail investors in making informed decisions.

Sign up for Investing Intel Newsletter

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

While short-term growth may be uncertain, the company's commitment to launching new luxury products and streamlining its inventory could drive long-term growth. Investors looking beyond the immediate future might consider the company's growth potential once it navigates the current challenges.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Momentum Investing

Momentum investors may currently be wary due to the negative trend in Estée Lauder's stock performance. However, they might monitor the stock for signs of a turnaround, such as an uptick in sales or successful product launches, to identify a potential entry point to capitalize on recovery momentum.

Momentum investing rides the wave of existing market trends by buying assets that have shown an upward price trend and selling those in a downtrend.

Dividend Investing

If Estée Lauder maintains its dividend payouts amidst the restructuring, income-focused investors might find the company an attractive option for consistent returns, especially if the stock price is depressed and yields are consequently higher.

Dividend investing targets companies that regularly distribute a portion of their earnings to shareholders as dividends.

Contrarian Investing

Investors with a contrarian approach might see the widespread skepticism around Estée Lauder as an opportunity to go against market sentiment. They might believe that the market is overreacting to the current news and that the company will recover more quickly than expected.

Contrarian investing involves taking positions against prevailing market trends on the belief that the crowd is wrong.

Defensive Investing

Estée Lauder's established market presence and its portfolio of luxury brands could be seen as resilient factors in a volatile market. Investors might view the company as a defensive play within the consumer staples sector, which tends to be more stable even during economic downturns. 

Defensive investing focuses on securing a portfolio by choosing companies that are less sensitive to economic downturns. 

Read What Others Are Saying

What you should read next:

Investing with Insight

Knowing where to invest is not easy. Bullish and bearish sentiment is always vying for control, and investors like you can very quickly become overwhelmed.

And yet, no matter what the wider stock market is doing, there are always little-known gems to uncover. 

One potential growth stock flying under the radar is a dynamic company operating at the forefront of the entertainment industry. This business is diverse and multifaceted and led by industry veterans with extensive experience in entertainment and investment.

This high-potential US stock is targeting India’s tech-hungry 1.4 billion people.

Internet and social media adoption in India is surging, and the country has the LARGEST youth population worldwide. Over 650M people are under 25 years old, and 850M are under 35 years old. 

With rising economic and educational prospects, the country is a hotbed for digital engagement.

Some highlights you’ll want to know include:

  • This is one of the fastest-growing creator-media companies in India and the United States.

  • This company reaches 1 billion global consumers every month.

  • India was the second-fastest-growing market in the influencer marketing space in 2022. 

  • Global influencer marketing spend is expected to reach $34 billion in 2023.

  • This company has posted nine consecutive quarters of YoY growth, representing a 33% CAGR using its repeatable content strategy.

  • This impressive small-cap has just appointed a former TikTok Country manager as its India Group CEO. 

Finally, this stock is analyst-backed with a potential 114% upside from the analyst initiation date.

If you're intrigued by this stock’s promising prospects, why not take a closer look?


In this article:


Author: Patricia Miller

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

Sign up for Investing Intel Newsletter