Ford Resumes 2023 Guidance After Strike Woes

By Patricia Miller

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Discover why Ford's reinstated 2023 guidance matters to retail investors. Insights on value, contrarian and more investment strategies.

Blue Ford pickup truck on road against background of trees hills and sunlight.
Photo by Caleb White on Unsplash

What You Need To Know

Ford (NYSE: F) has reinstated its 2023 guidance, expecting adjusted earnings before interest and taxes (EBIT) between $10 billion to $10.5 billion and adjusted free cash flow from $5 billion to $5.5 billion. This is a revision from its earlier guidance of adjusted EBIT between $11 billion to $12 billion and adjusted free cash flow of $6.5 billion to $7 billion. The United Auto Workers (UAW) labor agreement is predicted to cost Ford $8.8 billion until it expires in April 2028, with an additional $900 in costs per assembled vehicle by 2028. Ford will postpone $12 billion in investments related to electric vehicles. The company aims to find efficiencies and cost reductions to offset these expenses and maintain profitability.

Why This Is Important for Retail Investors

  1. Earnings Guidance Reinstated: For retail investors, the reinstatement of Ford's 2023 earnings guidance is significant as it provides clarity and a forward-looking perspective on the company's financial performance. This information helps investors make informed decisions about their holdings or potential investments in Ford.

  2. Labor Agreement Impact: Understanding the financial impact of the UAW labor agreement is crucial for investors. It reveals the cost structure and challenges Ford faces in the coming years, which can affect profitability and stock performance.

  3. Electric Vehicle Strategy: Ford's decision to postpone $12 billion in electric vehicle investments signals its strategic choices in a rapidly evolving automotive landscape. Retail investors need to grasp these strategic shifts, as they can have long-term implications for the company's competitiveness and market position.

  4. Profitability Targets: Ford's commitment to finding productivity and cost efficiencies to offset labor agreement costs is essential for investors. It demonstrates the company's dedication to achieving profitability targets and can influence investor confidence.

  5. Comparison with Competitors: The comparison between Ford and its competitors, like GM and Stellantis, in terms of labor agreement costs and strategic decisions is valuable for retail investors. It helps investors assess how Ford stacks up in the automotive industry and whether it's making the right moves to stay competitive.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Value Investing

With Ford reinstating its earnings guidance after the impact of labor strikes, value investors might see an opportunity. The stock could be perceived as undervalued, especially if its price has dipped due to the strikes and revised guidance. Investors may consider buying Ford shares at a potentially discounted price with the expectation that they will appreciate in the long term.

Dividend Investing

Ford's ability to navigate the challenges posed by the labor agreement and its commitment to returning value to shareholders, as seen in the reinstatement of guidance and dividend payouts, can be appealing to dividend-focused investors. They may see Ford as a stable income generator.

Contrarian Investing

The postponement of $12 billion in electric vehicle investments could be seen as a contrarian indicator. Investors with a contrarian approach might speculate that Ford's strategic decision could pay off in the long run, and they may consider buying when others are cautious.

Momentum Investing

Momentum investors may closely monitor Ford's stock in the wake of the reinstated guidance. Positive momentum in the stock price, along with increased investor confidence, could signal a buying opportunity for those who follow momentum strategies.

Economic Outlook Analysis

Investors can use Ford's situation as a barometer for the broader economic outlook. The impacts of labor strikes, cost structures, and strategic shifts can offer insights into the health of the automotive industry and, by extension, the overall economy. This information can guide asset allocation decisions in a portfolio.

Read What Others Are Saying

Bloomberg (Ford Lowers Profit Guidance as Labor Costs Rise $8.8 Billion)

CNBC (Ford reinstates 2023 guidance, says UAW deal to cost $8.8 billion over life of the contract)

Barron's (Ford Stock Rises. The Company’s Guidance Surprised.)

What you should read next:

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This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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