Kohl's Stock (KSS): Potential Turnaround Amid Turmoil

By Patricia Miller

May 06, 2025

2 min read

Kohl's faces challenges as leadership turmoil, surprise earnings, and strategy shifts raise questions about a possible turnaround.

Kohl's Corp (NYSE: KSS) is at a pivotal moment as it navigates leadership disruption, ongoing sales declines, and mounting competitive pressure. The abrupt dismissal of CEO Ashley Buchanan amid an ethics investigation introduces near-term uncertainty, but better-than-expected preliminary financial results have sparked hopes of a turnaround. For investors, the road ahead depends on whether new leadership can stabilize operations and unlock value in a still-discounted stock.

#Why This Is Important for Retail Investors

  • Turnaround risks: Buchanan was tasked with leading Kohl’s turnaround, but his abrupt exit introduces new uncertainty around strategy execution and leadership continuity.

  • Leadership reset: The CEO's firing may pave the way for stronger governance and better-aligned leadership.

  • Better-than-expected Q1 projections: Sales and earnings are tracking above estimates, signaling operational resilience despite turmoil.

  • Turnaround still in motion: Interim CEO Michael Bender reaffirmed commitment to the current strategic framework, maintaining momentum.

#About the Company

Kohl's is a national department store chain offering a wide selection of apparel, footwear, and home goods. The company has struggled with declining foot traffic and increased competitive pressure, and now faces additional uncertainty following a high-profile leadership shake-up.

Michael Bender, who has served on Kohl's board since 2019 and was appointed board chair in May 2024, is currently serving as interim CEO. The board has initiated a search for a permanent CEO and plans to retain a leading search firm to assist with this process.

#Competitive Landscape

Kohl's competes with major retailers such as Target, Walmart, and Macy's. Each of these companies has adapted to the changing retail environment, deploying robust e-commerce strategies and better inventory management to cater to consumer needs.

#Near-Term Catalysts and Risks

In the coming weeks, investors will closely watch for the appointment of a new permanent CEO. This change could impact strategic direction and could be a catalyst for operational changes. However, potential risks include ongoing store closures and layoffs that may disrupt company stability and affect consumer confidence in the brand.

#Trading KSS Stock

Kohl’s (KSS) has seen a short-term boost following the CEO’s removal, signaling renewed investor interest. This bounce may present near-term trading opportunities, especially if interim leadership maintains operational momentum or signals a credible turnaround. Watch earnings guidance and sales trends closely—positive surprises could drive further upside in a heavily discounted stock.

However, remain agile. The company’s path forward hinges on the CEO search, the execution of its turnaround plan, and the response to reputational fallout. Market sentiment could shift quickly depending on how these elements unfold.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.