Netflix Surpasses Expectations with Strong Customer Growth in Q1 2024

By Patricia Miller


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Netflix beats Q1 estimates, adds 9.33M customers, and shows strength in the US and Canada markets, promising growth for retail investors.

Netflix Logo on Smartphone Handset screen with Netflix Shows in background NFLX stock.
Netflix's Subscriber Base Soars, Exceeding Analysts' Projections

What You Need To Know

Netflix Inc (NASDAQ: NFLX) had a strong start to the year, surpassing analysts' expectations by adding 9.33 million new customers in the first quarter of 2024. The company saw particular strength in the US and Canada markets. Although Netflix's shares were down 4.6%, the company's revenue and earnings exceeded forecasts. Despite the positive growth, Netflix plans to stop reporting quarterly membership and revenue per subscriber, focusing instead on traditional measures like sales and profit.

The crackdown on password sharing and introducing new original programs have contributed to Netflix's recent success. The company has rebounded from previous slowdowns, with its fastest growth since the early days of the pandemic. While some analysts have concerns about Netflix's valuation, the company continues to impress with its performance and has introduced new strategies, such as a cheaper, advertising-supported version of its service. Overall, Netflix is optimistic about its future growth and remains a dominant player in the streaming industry.

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Why This Is Important for Retail Investors

  1. Potential for Increased Value: Netflix's strong performance in Q1 2024 indicates positive growth potential for the company, which can translate into increased value for retail investors who hold shares.

  2. Confidence in Growth Strategy: Netflix surpassing analysts' expectations and rebounding from previous slowdowns demonstrate its ability to execute its growth strategy effectively. This can instill confidence in retail investors regarding the company's long-term prospects.

  3. Market Leadership and Dominance: Netflix's position as a leading TV network in major media markets, along with its significant share of TV viewing in the US, showcases its market leadership. This suggests stability and durability for the company, making it an attractive investment option for retail investors.

  4. Innovation and Adaptability: Netflix's crackdown on password sharing and introduction of new original programs demonstrate its ability to innovate and adapt to market trends. Retail investors may see this as a sign that the company can stay ahead in a competitive industry.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

Netflix's strong customer growth and positive financial performance in Q1 2024 indicate potential for further growth, making it an attractive opportunity for growth-focused investors.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Thematic Investing

Netflix's success in the streaming industry and its market leadership position can be explored as part of a thematic investment strategy focused on the digital entertainment and streaming sector.

Thematic Investing selects assets based on projected trends or themes believed to offer growth opportunities.


Including Netflix in an investment portfolio can enhance diversification, especially in sectors related to media and entertainment, complementing other investments in a well-diversified portfolio.

Diversification spreads investments across various assets to reduce risk and volatility in a portfolio.

Innovation-Focused Investing

Netflix's ability to innovate in terms of original programming and cracking down on password sharing highlights its focus on staying ahead in the industry. This aligns with an investment approach that seeks companies at the forefront of innovation.

Innovation-focused investing seeks out companies that are leaders in technological advancement, offering potential for significant growth as they develop new products and services.

Sector Rotation

Considering the strong performance and growth potential of Netflix, investors may explore rotating into the media and entertainment sector, utilizing a sector rotation strategy to capitalize on positive market trends.

Sector Rotation is the practice of shifting investment capital from one industry sector to another to take advantage of the economic cycle.

Read What Others Are Saying

Bloomberg: Netflix’s (NFLX) New Subscriber Additions Exceed Analyst Forecasts

CNBC: Netflix blows past earnings estimates as subscribers jump 16%

FT: Netflix profits surge after password-sharing crackdown

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This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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