PARA Stock Soars on Paramount Sale Talks

By Patricia Miller


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Paramount Global's (PARA stock) discussions with Skydance could reshape its future, offering key insights for investors in media and entertainment stocks.

PARA Stock Paramount Logo on a smartphone being held.
Paramount Stock Rises Amid Acquisition Speculation

What You Need To Know

Paramount Global Class B (NASDAQ: PARA) is in the spotlight due to potential sale discussions involving its controlling shareholder, Shari Redstone. Redstone, through National Amusements, holds a controlling stake in Paramount and is considering options to sell the iconic Hollywood studio to Skydance, a production company noted for co-producing hits like "Top Gun: Maverick" with Paramount. These talks are still in the early stages but have already attracted attention from other interested parties.

Skydance, led by David Ellison and valued at around $4 billion, shows a strong interest in acquiring Paramount's Hollywood studio. This interest is pivotal, considering Skydance's financial strength and capability to raise capital for such an acquisition. Skydance is part owned by RedBird Capital Partners.

Paramount's stock has reacted positively to these speculations, witnessing a significant surge, including a remarkable 12% rise in a single day.

The potential sale comes amid Paramount's challenges in its traditional TV business and losses in its streaming service, Paramount Plus. The company is also contemplating strategic changes, such as cost-cutting and rethinking its approach to Paramount Plus, before considering a sale.

Despite a relatively flat year-to-date share price performance, the recent surge in PARA stock value highlights investor interest and speculation about the company's future. Redstone's history of openness to significant deals is notable, especially as Paramount navigates through declining revenues and streaming challenges.

Paramount's financial situation includes a substantial long-term debt of $15.6 billion, and there is speculation about its strategy moving forward into 2024. The company is also reportedly considering options like bundling its Paramount+ streaming service with Apple TV+. However, Paramount, RedBird Capital, and Skydance have not issued formal comments on these developments.

Read: QYOU Wins Award for Scream VI Campaign on behalf of Paramount Pictures.

Why This Is Important for Retail Investors 

  1. Stock Value Fluctuations: Retail investors holding or considering investing in Paramount Global Class B (PARA) stock should pay close attention to these developments. Speculations and actual decisions about potential sales or acquisitions can significantly influence stock prices. For instance, the recent talks have already led to a notable increase in the value of Paramount stock.

    Strategic Business Shifts: The potential sale of Paramount to Skydance and the restructuring of its assets, including Paramount Plus and CBS, indicate major strategic shifts within the company. Such changes often signal a transformation in the company's business model, market positioning, and revenue streams. Investors need to understand how these shifts could impact Paramount's long-term profitability and market presence, influencing the long-term value of their investments.

  2. Market Perception and Investor Sentiment: The interest shown by reputable firms like Skydance and RedBird Capital in acquiring Paramount assets can positively influence market perception and investor sentiment. This perception often translates into increased investor confidence in the stock, which can be a vital factor for retail investors when evaluating the attractiveness and potential of their investment.

  3. Debt and Financial Health: Paramount's substantial long-term debt load is a critical factor for retail investors to consider. How the company plans to manage and potentially reduce this debt through strategic sales or partnerships can have a significant impact on its financial health and, consequently, its stock performance.

  4. Industry Trends and Competitive Positioning: The evolving landscape of the media and entertainment industry, with a significant focus on streaming services, AI, and digital content, affects companies like Paramount. Investors need to understand how Paramount's strategic decisions, like possibly bundling Paramount+ with Apple TV+, position the company in a competitive market. These trends can influence the company's ability to generate revenue and remain relevant, directly impacting the investment's future value.

Read: The Retail Investor's Guide to Investing in Movies

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How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Value Investing

Value investors could consider Paramount Global as a potential investment if they believe the stock is undervalued. The company's long-term debt and current challenges in its streaming business might lead to a lower stock price, which could represent a buying opportunity if investors believe in the company's intrinsic value and its ability to turn around. Paramount's strategic shift and potential sale could uncover hidden value or assets that are not fully appreciated by the market.

Value investing searches for undervalued companies that trade for less than their intrinsic values, with the expectation that they will eventually be recognized by the market.

Growth Investing

Growth investors typically look for companies with strong potential for future earnings growth. Paramount's discussions about selling certain assets and restructuring its business model, including potentially bundling Paramount+ with Apple TV+, could indicate a strategic move towards more profitable ventures. If these changes are expected to significantly boost Paramount's revenues and market share, growth investors might find the stock attractive.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Momentum Investing

Momentum investors focus on stocks that have exhibited upward price trends. The recent spike in Paramount's stock price due to sale speculations and the interest from companies like Skydance and RedBird Capital could attract momentum investors. They might see this as an opportunity to capitalize on continuing stock appreciation, driven by market enthusiasm and positive news flow.

Momentum investing rides the wave of existing market trends by buying assets that have shown an upward price trend and selling those in a downtrend.

Contrarian Investing

Contrarian investors might see an opportunity in Paramount if they believe the market is overreacting to the news of potential sales or restructuring. If the investor's analysis suggests that the company is fundamentally strong and the stock is being unfairly penalized, this could present a buy opportunity.

Contrarian investing involves taking positions against prevailing market trends on the belief that the crowd is wrong.

Read What Others Are Saying

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Popular ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

  • Large-Caps: Vanguard Mega Cap ETF (MGC)

  • Mid-Caps: Vanguard Mid-Cap ETF (VO)

  • Small-Caps: Vanguard Small-Cap ETF (VB)

  • Growth: iShares Core S&P U.S. Growth ETF (IUSG)

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  • Emerging Markets: Vanguard FTSE Emerging Markets ETF (VWO)

  • Developed Markets: Vanguard FTSE Developed Markets ETF (VEA)

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This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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