Planet Fitness Hits New High - But Is It Overvalued?

By Patricia Miller

Jul 14, 2025

3 min read

Planet Fitness surges to $110, but high valuations raise red flags despite solid growth and bullish analyst targets.

#Planet Fitness Latest

Planet Fitness recently hit a new trading high around $110, following a robust performance over the past year. Despite achieving a year-over-year revenue growth of about 10%, its Q4 GAAP EPS was $0.56; adjusted EPS of $0.70 beat consensus (~$0.62). The stock trades at about 38×–40× forward EPS, suggesting it may be overvalued compared to discounted cash flow estimates around $73.

Analysts express cautious optimism, projecting mid-teens EPS growth and a slight rise in consensus price targets to about $115. Overall, market sentiment seems cautiously positive regarding its growth, acknowledging potential risks related to high valuations.

#What Investors Need to Know About Planet Fitness

  • Recent trading price around $110 indicates strong market momentum.

  • Q4 GAAP EPS was $0.56; adjusted EPS of $0.70 beat analyst expectations (~$0.62)

  • Revenue increased by 10% year-over-year, showing solid growth prospects.

  • The stock trades at elevated valuations around 38×–40× forward earnings, which may raise concerns.

  • Analysts foresee mid-teens EPS growth, with price targets set near $115.

#Planet Fitness At A Glance

Planet Fitness operates a chain of fitness centers across the United States. Known for its affordable membership fees and a non-intimidating workout environment, it caters primarily to casual gym-goers. The firm has made significant strides in expanding its member base and maintaining healthy profitability metrics supported by a solid cash position and ongoing membership growth..

#Competitive Landscape

In the fitness industry, Planet Fitness faces competition from major players such as Anytime Fitness, LA Fitness, and 24 Hour Fitness. These companies are continuously pushing for market share by enhancing their services and membership offerings, contributing to an increasingly crowded marketplace.

#Near-Term Catalysts and Risks

Looking ahead, Planet Fitness could generate further growth through member expansion and enhanced service offerings. However, the steep valuation remains a significant risk. Should economic conditions shift or macroeconomic pressures weigh on consumer spending, the stock could experience volatility. Investors need to weigh these factors carefully before making decisions.

#Trading PLNT Stock

For retail investors considering PLNT, it is crucial to adopt a balanced approach when framing this trade. While solid growth prospects are apparent, investors should acknowledge the high valuations present. Holding for the long term could pay off if EPS growth continues as expected, but keep an eye on market conditions that could impact the stock's performance.

#FAQ

Why should I invest in a consumer discretionary stock?

Consumer discretionary stocks like Planet Fitness can provide robust returns during economic expansion, as consumers tend to spend more on services and goods. However, these investments can also be riskier during economic downturns as spending typically contracts.

What are the major risks involved in investing in fitness stocks?

Major risks include market saturation, membership retention, economic downturns, and shifts in consumer preferences towards home workouts or alternative fitness solutions.

How is Planet Fitness different from its competitors?

Planet Fitness distinguishes itself by offering a more affordable membership model focused on creating a welcoming environment for individuals of all fitness levels. Its business model relies heavily on high membership volume while maintaining operational efficiency.

Are there any upcoming earnings reports for Planet Fitness?

Yes, you can expect quarterly earnings reports that provide insights into its financial performance and future guidance.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.