Reddit Inc Eyes Early IPO Amid Market Reopening

By Patricia Miller

Discover key investment ideas in upcoming IPOs. Get insights on growth, value, and sector-specific strategies for informed investing.

Reddit logo on orange background on smartphone screen.
IPO Watch: Reddit Considers $15 Billion IPO

What You Need To Know

Reddit Inc. is currently engaging in discussions with potential investors for a possible initial public offering (IPO), a move eagerly anticipated by those keen on new market listings. Based in San Francisco, Reddit, known for its role in the 2021 meme-stock surge, is considering an IPO potentially in the first quarter. Last year, the company was collaborating with Morgan Stanley and Goldman Sachs Group Inc. for the listing and pondered a valuation of up to $15 billion.

However, the landscape for first-time share sales in the US has been challenging. Market volatility and underwhelming performances of key IPOs in late 2023 have dampened prospects for significant IPOs this year. With 2023's total IPO volume in the US barely exceeding the low levels of 2022, companies and advisors are now setting their sights on 2024 for major listings.

Among these is Rubrik Inc., a cloud and data security startup backed by Microsoft Corp., also mulling an IPO in the early part of the year. Similarly, Kim Kardashian’s Skims, an underwear brand valued at $4 billion, is exploring options, including an IPO potentially next year. Reddit, Rubrik, and Skims, however, have not confirmed their plans, and the details remain subject to change.

Shein, a fast-fashion retailer, has also filed confidentially for an IPO in the US, slated for the coming year. Meanwhile, other firms, including Chinese electric-vehicle maker Zeekr Intelligent Technology Holding Ltd. (Geely's Zeekr Gears Up for New York IPO) and EQT AB-backed Waystar Holding Corp., are contemplating IPOs, navigating the market conditions and timing strategically.

Read: Shein Targets $90 Billion IPO Valuation Amid Market Volatility

Why This Is Important for Retail Investors

  1. Access to Emerging Markets: An IPO, like those planned by Reddit, Rubrik, Shein, or Skims, provides retail investors with an opportunity to invest in emerging markets and potentially high-growth companies. It expands the range of investment options beyond established stocks, offering the potential for higher returns.

  2. Portfolio Diversification: The introduction of new stocks from various sectors, including technology, fashion, and cloud security, allows retail investors to diversify their portfolios. This diversification can reduce risk by spreading investments across different industries and market segments.

  3. Participation in Growth Stories: Investing in an IPO allows retail investors to participate in the growth story of a company from an early stage. Companies like Reddit, Shein, and Skims have strong brand recognition and consumer appeal, which can be attractive for investors looking for companies with the potential for rapid expansion and market penetration.

  4. Market Sentiment Indicator: The influx of IPOs, especially from high-profile companies, can be a positive indicator of market health and investor sentiment. It suggests confidence in the market's stability and growth prospects, which can be beneficial for the overall investment climate.

  5. Innovative Investment Opportunities: Companies like Rubrik in cloud and data security or Zeekr in the electric vehicle sector represent innovative and forward-thinking industries. Investing in such IPOs gives retail investors a chance to be part of new technological advancements and trends, potentially leading to substantial long-term gains.

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How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

Companies like Reddit, Rubrik, and Skims represent classic growth investing opportunities. They are in sectors with potential for rapid expansion, such as technology and fashion. Investors can capitalize on their potential for higher earnings growth rates than the broader market.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Momentum Investing

The hype and buzz around high-profile IPOs, like those of Reddit and Kim Kardashian's Skims, can create short-term momentum. Investors can ride this wave, especially in the initial post-IPO trading period, as these stocks might experience rapid price increases due to high investor interest and media attention.

Momentum investing rides the wave of existing market trends by buying assets that have shown an upward price trend and selling those in a downtrend.

Sector Specific Investing

The diversity of companies going public – from tech and cloud security to fashion and electric vehicles – allows investors to target specific sectors. For example, investing in Zeekr targets the electric vehicle sector, which is poised for growth, given the global shift towards sustainable transportation.

What is Reddit?

Reddit is an interactive online platform where users submit links, create content, and engage in discussions on a wide array of topics. On this site, users can post web links that other members vote up or down, influencing their visibility on the site’s home page.

The platform features discussion areas for users to debate and vote on comments related to these links. Comments with many downvotes become less visible, though they can still be accessed. Users gain 'karma' points as a reward for submitting articles that others find interesting.

Reddit organizes posts into various categories like sports, gaming, music, movies, food, and many more. Additionally, it hosts numerous 'subreddits' dedicated to specific subjects such as programming, science, and politics.

Read What Others Are Saying

Bloomberg: Reddit Leads Class of 2024 IPO Candidates Testing the Water

Reuters: Reddit aims for IPO in second half of 2023 - The Information

What you should read next:

Relevant ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

  • Large-Caps: Vanguard Mega Cap ETF (MGC)

  • Mid-Caps: Vanguard Mid-Cap ETF (VO)

  • Small-Caps: Vanguard Small-Cap ETF (VB)

  • Growth: iShares Core S&P U.S. Growth ETF (IUSG)

  • Value: iShares Core S&P US Value ETF (IUSV)

Investing with Insight

Knowing where to invest is not easy. Bullish and bearish sentiment is always vying for control, and investors like you can very quickly become overwhelmed.

And yet, no matter what the wider stock market is doing, there are always little-known gems to uncover. 

One potential growth stock flying under the radar is a dynamic company operating at the forefront of the entertainment industry. This business is diverse and multifaceted and led by industry veterans with extensive experience in entertainment and investment.

This high-potential US stock is targeting India’s tech-hungry 1.4 billion people.

Internet and social media adoption in India is surging, and the country has the LARGEST youth population worldwide. Over 650M people are under 25 years old, and 850M are under 35 years old. 

With rising economic and educational prospects, the country is a hotbed for digital engagement.

Some highlights you’ll want to know include:

  • This is one of the fastest-growing creator-media companies in India and the United States.

  • This company reaches 1 billion global consumers every month.

  • India was the second-fastest-growing market in the influencer marketing space in 2022. 

  • Global influencer marketing spend is expected to reach $34 billion in 2023.

  • This company has posted nine consecutive quarters of YoY growth, representing a 33% CAGR using its repeatable content strategy.

  • This impressive small-cap has just appointed a former TikTok Country manager as its India Group CEO. 

Finally, this stock is analyst-backed with a potential 114% upside from the analyst initiation date.

If you're intrigued by this stock’s promising prospects, why not take a closer look?

Explore more on these topics:



This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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