Tesla (TSLA) Offers Free Trial of Full Self-Driving (FSD) Technology

By Patricia Miller


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Tesla (NASDAQ: TSLA) offers a free trial of its Full Self-Driving technology to boost sales amid challenges. Retail investors should monitor its impact closely.

Silhouette of Elon Musk and Tesla Badge against Red Background.
TSLA: Boost Your Tesla Driving Experience with a Free Month of FSD

What You Need To Know

Tesla (NASDAQ: TSLA), the electric car manufacturer, is rolling out a free one-month trial of its Full Self-Driving (FSD) technology for customers in the United States. This comes as Tesla faces challenges with decreasing demand and competitive pricing, which have impacted its sales and profit margins. While the FSD technology, priced at $12,000, does not yet offer full autonomy, CEO Elon Musk has instructed employees to demonstrate its capabilities to boost interest.

Nonetheless, interest in purchasing FSD has decreased among North American customers, leading to concerns about the safety and marketing of Tesla's products. In response to this, Tesla is offering the free trial as part of a broader strategy to stimulate sales and revenue. Analysts believe that the trial is an attempt to overcome the financial strain caused by reduced vehicle prices and declining FSD purchases. It is important to note that Tesla emphasizes the need for driver supervision while using FSD, as it does not render the vehicles fully autonomous. Additionally, the FSD feature can be subscribed to for a monthly fee of $199.

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Why This Is Important for Retail Investors

  1. Investment Implications: The introduction of a free trial for Tesla's Full Self-Driving (FSD) technology is important for retail investors as it provides insights into the company's strategy to boost sales and revenue. By offering potential customers the opportunity to experience the technology firsthand, it could potentially increase demand for Tesla vehicles and positively impact its financial performance and TSLA stock.

  2. Competitive Positioning: The free trial showcases Tesla's commitment to innovation and staying at the forefront of the electric vehicle market. Retail investors can assess how the FSD technology compares to offerings from competing companies, which is essential for understanding Tesla's competitive advantage and its potential impact on market share and profitability.

  3. Regulatory Considerations: The attention regulators have drawn to Tesla's claims of FSD technology raises concerns and highlights potential risks. Retail investors should closely monitor regulatory developments surrounding autonomous driving technology, as they can have implications for Tesla's business operations, market expansion, and profitability.

  4. Product Differentiation: The availability of FSD technology and the trial offer can influence consumer perception of Tesla's vehicles. Retail investors should analyze customer feedback and adoption rates during the trial period to assess the technology's popularity and its potential impact on Tesla's brand value and overall market positioning.

  5. Revenue Generation Potential: The trial generates customer interest and provides an opportunity to convert trial users into paying customers. Retail investors should track the conversion rate of trial users to paying subscribers or purchasers of FSD technology, as this could significantly impact Tesla's revenue growth and profitability in the future.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

Retail investors can explore Tesla's potential growth opportunities. The free trial of the Full Self-Driving technology aims to boost sales and revenue, indicating the company's continuous innovation in the electric vehicle market.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Defensive investing

Investors focused on defensive strategies may consider monitoring Tesla's regulatory situation closely. The attention regulators have drawn to Tesla's claims of Full Self-Driving technology raises concerns and highlights potential risks that could impact the company's operations and financial performance.

Defensive Investing focuses on securing a portfolio by choosing companies that are less sensitive to economic downturns.

Contrarian Investing

Retail investors with a contrarian approach may find it interesting to assess the decline in interest among North American customers in purchasing Full Self-Driving technology. This could be an opportunity to evaluate the potential long-term value proposition of the technology and its impact on Tesla's market positioning.

Contrarian investing involves taking positions against prevailing market trends on the belief that the crowd is wrong.

Thematic Investing

Thematic investors could explore the broader theme of autonomous driving and electric vehicles. The introduction of a free trial for Tesla's Full Self-Driving technology highlights the growing importance of autonomous driving technology in the automotive industry, allowing investors to uncover potential investment opportunities in related sectors and companies.

Thematic Investing selects assets based on projected trends or themes believed to offer growth opportunities.

Sector Rotation

Investors employing sector rotation strategies may want to consider the implications of Tesla's free trial offer on the broader electric vehicle and autonomous driving sectors. The trial could shift investor sentiment towards electric vehicle companies and potentially impact the performance and valuation of these sectors.

Sector Rotation is the practice of shifting investment capital from one industry sector to another to take advantage of the economic cycle.

Read What Others Are Saying

Bloomberg: Tesla Must Give Driver-Assist Demonstration With Every US Sale

Reuters: Tesla offers U.S. customers a month's trial of its driver-assist technology

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What you should read next:

Popular ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

  • Global X Autonomous & Electric Vehicles ETF (DRIV): This ETF provides exposure to companies involved in the development of autonomous vehicle technology, electric vehicles, and EV components and materials. It's a way to invest in the broader ecosystem that supports and enables the growth of electric and autonomous vehicles worldwide.

  • ARK Innovation ETF (ARKK): Managed by ARK Invest, this ETF focuses on companies poised for disruptive innovation across sectors, including technology, health care, and energy. Tesla has been a significant holding in ARKK, making it a direct way to gain exposure to Tesla (TSLA stock) within a diversified portfolio of innovative companies.

  • iShares Self-Driving EV and Tech ETF (IDRV): This ETF tracks an index composed of global equities in the electric vehicle and autonomous driving sectors. It includes companies that produce EVs, batteries for electric vehicles, and technologies for autonomous driving, offering a broad investment in the future of transportation.

  • VanEck Vectors Electric Vehicle and Infrastructure ETF (EVX): EVX focuses on companies involved in electric vehicle production, batteries, and the necessary infrastructure for electric vehicles, such as charging stations. It provides a targeted investment opportunity in the EV market and its supporting infrastructure.

  • First Trust NASDAQ Clean Edge Green Energy Index Fund (QCLN): While broader than just EVs, QCLN includes companies in the clean energy sector, including renewable energy and technologies reducing emissions. Its holdings can include electric vehicle manufacturers, battery producers, and other companies contributing to the green energy ecosystem.

Explore more on these topics:



This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of ValueTheMarkets.com, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of ValueTheMarkets.com, has not been paid for the production of this piece by the company or companies mentioned above.

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