#What does the acquisition of Onchain Media by BMX mean for the DeFi landscape?
The recent acquisition of Onchain Media by BMX, a decentralized finance protocol on Base, carries significant implications for the industry. This deal integrates Onchain Media’s expertise in blockchain journalism with BMX’s operational structure, enhancing their capability to engage with the community.
Rachel Brissenden, the founder of Onchain Media, assumes the role of director of community and content within the BMX Team. This leadership position will see her guiding the content strategies for BMX, ensuring that community engagement remains at the forefront. The collaboration will utilize Onchain Media's live interview content, which highlights the builders within the Base ecosystem. This approach aligns perfectly with BMX's goal of fostering a vibrant and engaged community around their decentralized exchange platform, which prioritizes sustainability and effective product development.
#How does BMX Team strengthen community engagement through this acquisition?
With the acquisition of Onchain Media, BMX Team aims to enhance its community engagement strategies significantly. The protocol has a history of collaborating with partners to produce livestream content, bolstering its presence in the decentralized finance sector.
Live sessions featuring Base community members, which Onchain Media excels at producing, exemplify content-driven growth strategies. BMX co-founder Meowphasaurus has played a crucial role in developing these community growth initiatives alongside liquidity strategies. This merger not only fosters deeper connections within the community but also reinforces the overall mission of nurturing a sustainable decentralized finance environment on Ethereum's layer-2 network.