Coinbase Expands Financial Services to Transform Asset Trading

By Patricia Miller

Dec 18, 2025

2 min read

Coinbase is expanding its platform to include stock trading, decentralized finance services, and advanced tools for retail and institutional users.

#What New Services is Coinbase Launching?

Coinbase is significantly expanding its platform capabilities by adding stock trading, prediction markets, and various developer tools. This initiative is designed to tokenize traditional assets such as equities, thereby broadening access to a diverse array of financial services.

The expansion reflects Coinbase's commitment to enhancing its offerings for both retail and institutional clients. Recently, the company announced the launch of stock, futures, and perpetual trading alongside prediction markets. Furthermore, Coinbase is increasing accessible decentralized finance options on the Solana blockchain.

In addition to trading functionalities, the platform is creating capabilities for token sales and stablecoin issuance. The introduction of Coinbase Tokenize aims to serve as a comprehensive solution, allowing institutions to bring their assets on-chain. This service integrates issuance, custody, compliance, and trading into a single platform. With retail investors and institutional clients holding over $500 billion in assets on Coinbase, there is a clear demand for innovative investment opportunities.

By working with large institutions that already trust Coinbase for custody services, the platform is efficiently enabling product distribution while encouraging the market's growth. As a result, customers can expect new asset classes including equities, private companies, investment funds, real estate, and more to become available through these offerings.

#Why is Coinbase Transforming Its Business Model?

Coinbase is evolving beyond its identity as a mere crypto trading platform. The organization aims to establish itself as a centralized hub for a multitude of financial services. This transformation is a strategic effort to diversify revenue streams beyond traditional trading fees, making the platform a one-stop shop for various financial transactions.

To support developers and enterprises, Coinbase unveiled a collection of enterprise APIs that focus on custody, payments, trading, and stablecoins, targeting sectors that demand rapid adoption and high-impact solutions. In particular, the Coinbase Custom Stablecoins initiative allows businesses to issue fully backed stablecoins tailored to brand awareness, with added functionalities like cross-chain operability and global distribution.

Furthermore, the Coinbase Business service is now fully open to eligible U.S. and Singapore users after beta trials. This feature addresses common challenges faced in business payments, such as costly cross-border transactions and lengthy settlement processes, thus ensuring a smoother and more efficient experience for enterprise customers.

Coinbase's On Base product has also transitioned out of beta, making it accessible to all users. This comprehensive suite of services marks a significant step toward enhancing economic freedom and accessibility in the financial market.

In conclusion, Coinbase's strategic enhancements signal a robust commitment to empowering users through a centralized platform for a wider range of financial services, reflecting a forward-thinking approach to financial engagement in the digital age.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.