Coinbase Launches Platform for Direct Token Sales to Investors

By Patricia Miller

Nov 10, 2025

2 min read

Coinbase's new platform allows investors to purchase digital tokens directly, starting with Monad's launch ahead of its mainnet.

#What Does Coinbase’s New Platform Offer to Investors?

Coinbase is introducing a groundbreaking platform allowing blockchain projects to sell digital tokens directly through its infrastructure. This system creates a marketplace where individual investors can buy tokens before they become listed on traditional exchanges. Monad, a blockchain startup, is poised to be the inaugural project utilizing Coinbase’s new platform, as it gears up for its mainnet launch.

This innovative platform is designed to facilitate token sales at a steady rate, typically hosting one sale per month. Investors can submit their purchase requests within a designated one-week timeframe. Notably, an algorithm will be employed to fairly allocate tokens among interested participants, enhancing the investment experience.

#Why is Monad Important for Coinbase?

Monad holds a unique position as it is one of Coinbase Ventures’ portfolio companies. This year, Coinbase Ventures participated in Monad Labs’ substantial funding round, raising $225 million during its Series A efforts. This investment signals Coinbase's commitment to support promising blockchain projects.

The establishment of this platform follows Coinbase's acquisition of Echo, which is part of its broader goal to democratize early-stage investing within the cryptocurrency sector. Looking ahead, Coinbase aims to expand this service beyond digital tokens to encompass tokenized securities and various real-world assets.

#What Does This Mean for the Future of Token Sales?

Coinbase's new platform represents a significant advancement in the way token sales are conducted. It stands to offer a more equitable environment for both investors and blockchain projects, thereby creating a comprehensive ecosystem for fundraising and token sales. As cryptocurrency continues to evolve, initiatives like this one could redefine how retail investors access and participate in the market.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.