DraftKings Expands into Prediction Markets Through Strategic Partnership with Polymarket

By Patricia Miller

Oct 22, 2025

2 min read

DraftKings partners with Polymarket to enter prediction markets, expanding beyond sports into finance and entertainment.

#What is the significance of DraftKings partnering with Polymarket?

The partnership between DraftKings and Polymarket marks a pivotal step for DraftKings as it ventures into the world of prediction markets. By collaborating with Polymarket, a well-established prediction market platform, DraftKings aims to broaden its scope beyond sports betting. This strategic move allows DraftKings to tap into a growing market that encompasses not only sports events but also finance, culture, and entertainment.

#How does DraftKings plan to expand its prediction markets?

DraftKings has taken another significant step by acquiring Railbird, a company that will aid in launching its own prediction market offerings. This acquisition is expected to enable DraftKings to create a comprehensive prediction market environment that competes with established players like Polymarket. The new offerings are anticipated to cover a diverse range of events beyond sports, creating opportunities for users to engage in trading various event outcomes.

#What is the current regulatory status of Polymarket?

Polymarket has received approval from the Commodity Futures Trading Commission (CFTC) to operate within the United States. This regulatory backing enhances Polymarket's credibility and allows it to function within a legal framework that supports its predictive trading services. With this approval, Polymarket is better positioned to utilize its platform for both sports-related and non-sports forecasting, leveraging its established partnerships for greater market penetration.

#What partnerships has Polymarket established to enhance its offerings?

Polymarket has formed strategic alliances with notable organizations to enrich its platform. For instance, its partnership with X designates Polymarket as the official prediction market partner, enabling real-time forecasting integration into user interactions. In addition, Polymarket's collaboration with the National Hockey League facilitates official branding for sports predictions. Through alliances with platforms like Stocktwits, Polymarket integrates real-time event probabilities into community discussions, which adds layers of engagement and market insights for users.

Overall, DraftKings' entry into the prediction market by utilizing Polymarket underscores the evolving landscape of betting. These companies are not only competing in a burgeoning market but also striving to captivate a diverse audience interested in trading predictions across varied event categories.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.