Exploring Bitcoin Strategy and Institutional Adoption with Industry Leaders

By Patricia Miller

Feb 21, 2026

2 min read

Strategy CEO Phong Le and Morgan Stanley's Amy Oldenburg discuss Bitcoin's strategy and institutional adoption at the Wynn next week.

#What Will be Discussed by the Industry Leaders?

Upcoming discussions by Strategy CEO Phong Le and Morgan Stanley’s head of digital assets, Amy Oldenburg, will focus on the long-term Bitcoin strategies and how institutional adoption is evolving. The session, set to take place at the Wynn, will delve into the influence of emerging markets on crypto adoption, providing insights that traditional finance can learn from this trend.

What is Strategic About the Upcoming Event?

Taking place from February 23 to 26, the 'Strategy World' event brings together prominent figures from various companies. This annual event is designed to explore the confluence of artificial intelligence, business intelligence, and Bitcoin innovation, attracting executives from a range of sectors, including Strive, BitGo, Coinbase, and more. Notably, Michael Saylor, the executive chairman and founder of Strategy, will give a significant keynote on digital credit, enhancing the event’s importance in the industry.

How Has Morgan Stanley Adapted to the Cryptocurrency Landscape?

Morgan Stanley is actively seeking to expand its range of regulated crypto offerings, especially following the introduction of US-listed spot Bitcoin ETFs in 2024. It was a trailblazer among Wall Street firms by allowing advisors to promote these new products to clients, signifying a shift in traditional investment paradigms. The bank's $1.8 trillion asset management division is aiming for regulatory approvals to offer funds tied to major cryptocurrencies like Bitcoin, Ethereum, and Solana, while also exploring a digital wallet service scheduled for release later this year.

Alongside these developments, Morgan Stanley’s global investment committee has been recommending that clients allocate 2% to 4% of their portfolios to digital assets. This recommendation positions Bitcoin as a viable alternative to gold, while Ethereum is recognized for its foundational value as a computational infrastructure, emphasizing the strategic importance of these cryptocurrencies in contemporary investment portfolios.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.