Fold Holdings has launched an enhanced app experience designed to consolidate Bitcoin rewards, spending, and account management into one platform. This updated application responds to customer feedback and aims to streamline the process for users looking to track and utilize their Bitcoin more effectively. It sets the stage for future offerings, including the anticipated Fold Bitcoin Credit Card.
The company's CEO emphasizes the importance of making Bitcoin part of everyday financial management, stating that widespread adoption hinges on its seamless integration into current financial practices. The new app experience is positioned to transform the way users engage with Bitcoin rewards and everyday spending, supporting the overarching goal of operational efficiency and product expansion.
This launch occurs amidst a notable surge in cryptocurrency engagement, with U.S. crypto transactions experiencing a substantial increase, surpassing $1 trillion in volume during the first half of 2025. Additionally, Fold has broadened its reach by securing national availability through BitGo’s federally chartered trust framework and gaining inclusion in the Russell 2000 Index.
The updated app is set to begin rolling out today and will transition to the standard experience over the forthcoming weeks. Users can access it via both the Apple App Store and Google Play.