#What milestones has Kambi Group achieved in sports betting?
Kambi Group, a leading provider of B2B sports betting technology, recently announced a significant accomplishment. During the 2026 FIFA World Cup, it processed over 100 million bets through its extensive network of Turnkey Sportsbook partners. This record achievement occurred even before the tournament concluded.
The expanded format of the 2026 World Cup, featuring 48 teams and 104 matches, contributed to the increased betting volume. However, the statistics behind the bets reveal even more remarkable insights into consumer behavior.
#How have betting trends evolved since the last World Cup?
The data indicates that the turnover for pre-match Bet Builder bets soared 3.6 times compared to the 2022 World Cup, while live Bet Builder turnover surged tenfold. One intriguing trend was that player shots on target became the most favored pre-match Bet Builder market, generating significantly more turnover than traditional match-winner bets. In the realm of live betting, shots on target made up 15% of all live turnover, indicating a shift in bettor preferences.
Additionally, the share of pre-match turnover attributed to non-match-winner bets rose from 57% in 2022 to an impressive 63% in 2026, showcasing a potential redefinition of betting strategies among users.
#How did Kambi utilize technology during the World Cup?
For the first time, Kambi efficiently compiled and traded the entire World Cup using its advanced AI-powered system. During the semifinals, the platform offered an astonishing 700,000 unique bet combinations per match. CEO Werner Becher acknowledged the role of Kambi’s technology in reaching these impressive figures and emphasized the innovative strategies that enabled this achievement.
To provide further insights, the company plans to share a detailed analysis in its Q2 2026 report, which is set to be released on July 22.