Matt Cole's Strategic Acquisition of ASST Shares and Its Implications for Strive

By Patricia Miller

Jan 15, 2026

2 min read

Matt Cole, CEO of Strive, recently acquired over 1 million ASST shares, signaling confidence in the company's future amidst a volatile market.

#What Can We Learn from Matt Cole's Recent Acquisition of ASST Shares?

Matt Cole, the CEO of Strive Asset Management, has demonstrated considerable confidence in the company's future by acquiring over 1 million shares of ASST within the last month. Recent disclosures reveal a significant purchase of 500,000 shares on January 13, following a mid-December acquisition of more than 515,000 shares. This strategic move reflects the leadership's belief in the resilience of ASST’s stock, showing trust that extends beyond the immediate fluctuations of the corporate cryptocurrency plans.

#How is Strive Positioned in the Bitcoin Treasury Space?

Strive operates as a Bitcoin treasury, positioning Bitcoin as a core asset in its financial strategy. Following the acquisition of Semler Scientific, Strive is set to increase its Bitcoin holdings to 12,798 BTC, surpassing corporate leader Tesla in total Bitcoin reserves. Such a robust position in Bitcoin underlines Strive's long-term commitment to leveraging cryptocurrency as part of its core asset management strategy.

#What has Happened to Strive's Share Price Recently?

On Wednesday, Strive shares saw an increase of 6%, recovering part of the losses experienced earlier, when they dropped by 12%. This decline was linked to the announcement of a 1-for-20 reverse stock split and the introduction of expanded preferred equity plans for the company after the merger. While these changes indicate significant shifts within the corporate structure, they also highlight the dynamic nature of both the cryptocurrency market and corporate strategies. Investors should stay informed of these developments as they directly impact share performance.

Overall, Matt Cole's acquisitions and Strive's strategic direction in Bitcoin underscore the potential for growth in the dynamic landscape of cryptocurrency assets and corporate investment strategies. Investors should consider how these moves may influence future performance and the overarching market conditions surrounding digital currencies.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.