Melanion Capital Pioneers Bitcoin Treasury Strategy in Europe

By Patricia Miller

Sep 25, 2025

2 min read

Melanion Capital is raising €50 million for a Bitcoin treasury strategy, reflecting a growing institutional interest in BTC as a treasury asset.

#What is Melanion Capital's Bitcoin treasury strategy?

Melanion Capital, a private investment firm based in France, is actively seeking to raise €50 million, which translates to about $58.5 million, specifically for a Bitcoin treasury strategy. This initiative marks a significant milestone as it positions Melanion Capital as the first private firm in Europe dedicated entirely to an investment model that focuses on Bitcoin assets.

This move aligns with a broader trend of institutional adoption of Bitcoin as a treasury asset. Companies around the world are increasingly recognizing Bitcoin's potential, leading to substantial allocations into this cryptocurrency as part of their treasury management.

#How does institutional interest in Bitcoin affect the market?

Recent developments reveal a surge in French institutional interest in Bitcoin. For instance, Capital B, previously known as The Blockchain Group, recently added 552 Bitcoin to its treasury, increasing its total holdings to 2,800 BTC, which are valued at approximately $312 million. This increase is indicative of a growing corporate trend towards accumulating Bitcoin and integrating it into financial strategies.

This trend is not confined to Europe. Brazilian fintech company Méliuz has successfully raised $32.5 million in an oversubscribed funding round aimed at expanding its Bitcoin holdings. Additionally, Twenty-One Capital, backed by Tether, has raised $685 million through a second note sale designed specifically for Bitcoin acquisitions.

#Why are corporate Bitcoin holdings increasing?

The demand for Bitcoin in corporate portfolios has risen significantly, with some institutional investors now holding more than 25,000 BTC. Melanion Capital's strategy to raise funds dedicated to Bitcoin places it at the forefront of this transition, allowing the firm to leverage the increasing trend of companies converting parts of their treasury reserves into cryptocurrency. This move not only showcases the growing legitimacy of Bitcoin as an asset but also signifies its potential as a strategic investment for long-term capital preservation and growth.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.