Nasdaq's Strategic Entry into the Prediction Market Sector

By Patricia Miller

Mar 02, 2026

2 min read

Nasdaq is set to launch binary options linked to its flagship index, marking its entry into the growing prediction market sector.

#What is Nasdaq's Move into Prediction Markets?

Nasdaq is expanding its offerings by entering the prediction market sector. The company’s subsidiary, Nasdaq MRX, has submitted a proposal to the Securities and Exchange Commission. This proposal aims to create cash-settled contracts that will be connected to the Nasdaq 100 index. These contracts are categorized as European-style binary options, similar to short-term bets commonly found on cryptocurrency trading platforms.

#Why Are Prediction Markets Gaining Popularity?

The rapid rise of prediction markets cannot be overlooked. In 2025, trading volumes on these platforms surged to $63.5 billion, marking a fourfold increase compared to the previous year. Influential platforms, such as Polymarket and Kalshi, have played a vital role in this growth, capturing the attention of traditional financial institutions.

#Who Else is Getting Involved?

Major players in the finance sector are taking notice of this burgeoning market. For instance, Intercontinental Exchange invested $2 billion in Polymarket last October, while Goldman Sachs is exploring various opportunities within this sector. Additionally, Cboe Global Markets Inc. is readying its own event-focused contracts based on business and market outcomes.

#How is Nasdaq's Approach Different?

CME Group Inc. is also entering the prediction market arena by collaborating with FanDuel to develop a consumer-facing prediction market app. Meanwhile, DraftKings is ramping up its prediction contract offerings across 38 states, having recently set a volume record during the Super Bowl. Nasdaq's binary options, however, will fall under the regulation of the SEC, differing from the event contracts offered by Kalshi, Polymarket, and CME, which are overseen by the Commodity Futures Trading Commission.

In summary, Nasdaq is poised to make a significant impact on the prediction market landscape with its entry, as it leverages its established reputation in financial technology. This could open new avenues for investors and deepen the involvement of traditional finance in this alternative market.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.