#What is Reddit planning with its Collectible Avatar program?
Reddit has announced it will discontinue its Collectible Avatar Creator Program and its in-app Vault feature. This decision impacts independent artists who utilize the platform to create and distribute limited-edition avatars featuring Reddit’s mascot, Snoo. The announcement was made through the r/CollectibleAvatars subreddit, where community updates are typically shared.
As of now, Reddit has halted the onboarding of new creators and set a closure date for the Avatar Shop on November 11. Creators still in the pipeline will have their submissions processed until the end of September. The avatars, built on the Polygon blockchain, are designed as non-fungible tokens. They not only provide ownership verification but also customization options and resale rights for owners.
#How do these digital collectibles function?
The collectible avatars can serve as profile pictures on Reddit, featuring a recognizable blue hex ring, and can be personalized with various accessories. Notably, users can trade these avatars on different marketplaces, including OpenSea, using Reddit’s Vault wallet for transactions.
Despite this closure, Reddit intends to support existing collectible avatars for users who want to express themselves. However, they will eliminate the Collection Display on user profiles and on-platform NFT transfers.
#What does the timeline for the Vault entail?
Reddit requires users to export their blockchain wallets by January 1, 2026. To do this, users need to retrieve their unique 12-word recovery phrase from the Vault settings.
#How will creator revenue be affected?
In terms of revenue sharing, Reddit has committed to updating creator contracts within three weeks. All fees from secondary sales will now be directed entirely to creators, marking a significant shift in the platform's model. Previously, artists received 80% from primary sales and 50% from resale royalties, whereas Reddit retained rights to the Snoo template.
The discontinuation of the Creator Program follows significant changes within the company, including the resignation of Bianca Wyler, the former head of Reddit Collectible Avatars, amid decreasing sales volume.
#What does this mean for the NFT landscape on Reddit?
As Reddit shifts away from direct NFT involvement, it emphasizes the ongoing user-driven nature of the collectibles. While off-platform transfers and sales will still be operational, the r/CollectibleAvatars subreddit will transition into an archive rather than a hub for new content.
Reddit was among the most notable platforms to facilitate NFT integration in an approachable manner, helping onboard users who may have previously been unfamiliar with blockchain technology.