Ripple is actively engaging its stablecoin features to support humanitarian efforts, particularly through a partnership with Water.org. This alliance positions Ripple as the exclusive digital asset and payment facilitator for the Get Blue campaign, an initiative aimed at improving global water accessibility. Major corporations like Amazon, Starbucks, and Gap Inc. are also involved in this coalition.
By contributing seed funding, Ripple intends to leverage its payments infrastructure, including the USD-pegged stablecoin RLUSD. This stablecoin will facilitate faster and more affordable transfers of charitable funds to Water.org’s microfinance partners in developing regions. Notably, the advantages of using RLUSD stem from its ability to cross borders via blockchain technology, ensuring that funds reach their destinations in a fraction of the time traditionally required.
What is the Get Blue campaign aiming to achieve?
Initiated in January 2026 during the World Economic Forum in Davos, the Get Blue campaign has set an ambitious target to improve sanitation and drinking water access for 200 million individuals by 2030. This goal builds on Water.org's substantial achievements, which have successfully reached over 85 million individuals through their WaterCredit model, granting small loans to families in need. Despite progress, more than 2 billion people globally still lack access to safe water, highlighting the pressing need for initiatives like this.
The Get Blue coalition includes founding partners such as Amazon, Starbucks, and Ecolab, alongside supportive entities like AccuWeather and TikTok. Plans for consumer engagement related to the campaign are set for summer 2026.
How does Ripple’s payment system enhance this effort?
Ripple Payments and its RLUSD coin serve as the critical infrastructure for transferring funds to Water.org’s partners. The benefit of using RLUSD is evident, as it minimizes the hurdles associated with traditional banking methods. This efficiency translates into larger impact, as even a minor reduction in transfer fees increases the available resources for microloans. Given the scale of the ambition to reach 200 million people, these cost savings quickly accumulate and amplify the campaign’s reach.