Samsung Affiliates Invest in Dunamu to Boost Digital Asset Engagement

By Patricia Miller

May 28, 2026

2 min read

Samsung affiliates are investing $408 million in Dunamu, owner of Upbit, to enhance their digital asset strategies.

Samsung affiliates are investing 612.8 billion won, about $408 million, to acquire a 4% stake in Dunamu, the operator of Upbit, South Korea’s leading cryptocurrency exchange. This strategic move aims to bolster their presence in the digital asset and blockchain sectors.

What does this investment entail?Each affiliate is securing a different stake in Dunamu. Samsung Securities will take a 2% stake, while both Samsung SDS and Samsung Card will each acquire 1%. The investment involves a purchase of 1.39 million shares from Kakao-linked investment vehicles in a cash deal expected to close by June 19.

Why are Samsung affiliates pursuing this strategy?Each company has its unique operational focus. Samsung Securities aims to explore collaborations in tokenized securities, Samsung SDS is focused on integrating its advanced AI and security technologies with blockchain, and Samsung Card is investigating crypto payment services linked to the Monimo platform, which is dependent on the rollout of won-denominated stablecoins.

A Samsung representative stated that this investment will enhance competitiveness in digital finance and aim to establish leadership in the evolving digital asset landscape.

Is this part of a larger trend in South Korea?Dunamu is not alone in attracting institutional investments. Other South Korean financial giants are also entering the cryptocurrency space, with Korea Investment Holdings purchasing a stake in Coinone and Mirae Asset expanding into Korbit. The major financial conglomerates are increasingly investing in cryptocurrency infrastructure as Upbit has maintained a dominant trading volume, positioning Dunamu as a pivotal exchange in the global market.

What are the benefits for Dunamu?For Dunamu, this investment replaces previous venture capital stakeholders with established operating companies, bringing in valuable expertise in distribution, technology, and regulatory matters. The partnership aims to create new blockchain-based financial products, enhance payment infrastructure, and develop AI-integrated services, supporting their growth trajectory in the competitive landscape of digital finance.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.