Square Launches $50 Bitcoin Incentive Program for Merchants

By Patricia Miller

Oct 31, 2025

1 min read

Square is offering a $50 Bitcoin incentive to the first 20,000 merchants to boost crypto adoption and BTC acceptance.

#What is Square’s New Bitcoin Incentive for Merchants?

Square has introduced a $50 Bitcoin incentive aimed at the first 20,000 merchants who enable its Bitcoin conversion feature. This initiative is designed to promote Bitcoin adoption among small businesses and enhance BTC acceptance across various sectors.

The payment processor, which is a part of Block, launched this incentive as a key step in encouraging broader merchant participation in cryptocurrency. Square is also advancing its offerings with a Bitcoin wallet solution that provides local businesses the ability to conduct zero-fee BTC transactions until 2026. This ambitious move is intended to facilitate the acceptance of Bitcoin directly at checkout, providing built-in wallet support designed to streamline the process for merchants.

#Why is Bitcoin Integration Important for Businesses?

Integrating Bitcoin into everyday business transactions is increasingly pertinent as markets push for digital currency adoption. Square’s recent efforts signify a strategic shift to make Bitcoin acceptance more accessible, promoting seamless transitions for both merchants and consumers. Jack Dorsey, co-founder of Block, champions this initiative, underscoring the significance of Bitcoin in future payment systems.

With incentives and innovations aimed at smaller businesses, Square is positioning itself as a frontrunner in fostering an ecosystem where Bitcoin can thrive as a mainstream payment method. Consequently, this initiative offers not only immediate benefits for participating merchants but also a long-term opportunity to be part of the evolving financial landscape.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.