Strategy Invests $1.2 Billion in Bitcoin, Expanding Cryptocurrency Holdings

By Patricia Miller

Jan 12, 2026

1 min read

Strategy has purchased 13,627 Bitcoin for $1.2 billion, raising its total holdings to 687,410 Bitcoin.

#What are the latest developments in Strategy's Bitcoin acquisition?

Recent reports reveal that Strategy, the publicly traded company recognized for its strategic approach to Bitcoin, executed a substantial purchase of 13,627 Bitcoin for around $1.2 billion from January 5 to January 11. This acquisition, as indicated in an SEC filing, involved an average purchase price of approximately $91,500 per Bitcoin.

To fund this investment, the company utilized its at-the-market offering program, facilitating the sale of its STRC preferred stock and MSTR Class A common stock. These stock sales amounted to about $1.2 billion in net proceeds, comprised of $119 million from STRC stock and a significant $1.1 billion from MSTR stock sales during the same timeframe.

#How does this acquisition impact Strategy's overall Bitcoin holdings?

With this latest addition, Strategy's total Bitcoin holdings have reached 687,410, with an aggregate acquisition cost of $51.8 billion. This translates to an average purchase price of roughly $75,350 per Bitcoin. The company demonstrates a strong financial position, as it retains considerable potential for further offerings, establishing a hefty $10.3 billion available for additional MSTR stock issuance and $20.3 billion for STRK preferred stock through its ATM program.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.