Matt Cole, CEO of Strive Asset Management, will speak at the Bitcoin Treasuries Conference in Manhattan on September 28, 2026. This event is set to attract approximately 300 participants who are interested in how public companies are integrating Bitcoin into their treasury strategies.
Other reputable figures scheduled to speak include Adam Back and Strive’s own executives, Jeff Walton and Ben Werkman.
#What is the latest news from Strive Asset Management?
Strive has recently unveiled what it claims to be the first US-listed security that offers cash dividends on a daily basis. This innovative financial product, known as the Variable Rate Series A Perpetual Preferred Stock, trades under the ticker SATA on NASDAQ. It initiated daily payouts on June 16, 2026, at an impressive annualized rate of 13%. Investors can expect the stock to maintain a stable trading range between $99 and $101.
#How much Bitcoin does Strive hold?
As of mid-July 2026, Strive boasts a substantial holding of 19,900 BTC on its balance sheet, valued at around $1.3 billion. This figure marks an almost fourfold increase from approximately 5,000 BTC held in the fall of 2025. Notably, the company operates with a debt-free balance sheet, meaning none of their Bitcoin serves as collateral for loans. A modest purchase of 18 BTC was reported in July 2026, indicating their ongoing investment approach.
Strive secured its position as the first publicly traded Bitcoin treasury company through a reverse merger. Originally founded in 2022 by Vivek Ramaswamy, the company initially focused on shareholder-value-driven asset management before pivoting to Bitcoin as its strategic treasury focus.
#Why is the Bitcoin Treasuries Conference significant?
The last edition of this conference, held in 2025, was a precursor to a substantial $1.4 billion transaction. The upcoming event is expected to attract CFOs, treasury managers, and fund allocators, all of whom will be focused on strategies involving corporate digital assets.
#What implications does this have for investors?
Strive employs a unique dual strategy. It combines a Bitcoin treasury approach that offers direct exposure to BTC price movements through publicly traded equity, along with a daily-dividend preferred stock that targets income-seeking investors with its 13% annualized rate. This strategy is funded through equity issuance rather than debt, ensuring the absence of margin calls and minimizing the risk of forced liquidation.