The Decline of Strategy Inc.: Understanding the Shift from Premium to Discount in Bitcoin Valuation

By Patricia Miller

2 min read

Strategy Inc. experiences a significant decline as its enterprise value falls below its Bitcoin holdings, reshaping the investment landscape.

#Why has Strategy Inc. transitioned from a premium to a discount?

Strategy Inc. has made headlines in the investment community due to its significant shift in valuation. Historically, the company traded at a premium, with investors willing to pay more than its crypto assets were worth to gain exposure through a publicly traded stock. However, this trend appears to be reversing.

Recent reports from Bloomberg indicate that Strategy's enterprise multiple to net asset value, often referred to as mNAV, has dropped below 1x. This translates to the company’s total enterprise value being lower than the market value of the Bitcoin it holds. As of mid-2026, Strategy's enterprise value was approximately $50.4 billion, while its 847,363 Bitcoin holdings were valued at about $51.1 billion.

#How has the stock price changed?

The decline in value is evident in the stock price. After trading at around $540 in November 2024, it has plummeted to near $82, marking an 85% decrease from its previous peak. This notable drop aligns with Bitcoin's overall performance, which surged past $126,000 during the 2025 market rally but has since retreated to around $60,000. Strategy, which has firmly established itself on accumulating Bitcoin, has felt the impact of this volatility significantly.

#What does losing the premium mean for the company?

The shift from a premium status has resulted in more than $10 billion in unrealized losses for Strategy, calculated based on the average cost of its Bitcoin holdings. Additionally, this loss has effectively nullified the strategy of equity issuance that previously fueled the company's aggressive buying of Bitcoin. As a response, Strategy is reportedly adjusting its approach toward alternative capital strategies, which may now include mechanisms like debt and preferred stock offerings. The possibility of up to $1.25 billion in Bitcoin repurchases or sales is now under consideration, a notable pivot for a company that previously branded itself on accumulating Bitcoin without selling.

#What do the financial changes signify for investors?

The decline in mNAV fundamentally alters the investment premise for those holding Strategy stock. Currently, each dollar invested in the firm promises less than a dollar's worth of Bitcoin, further complicated by corporate debt and preferred stock obligations. For investors seeking direct Bitcoin exposure without the added corporate complexities, spot Bitcoin ETFs present a simpler alternative. Unlike before, when Strategy offered leveraged benefits, its current downturn complicates its attractiveness.

Investors should stay vigilant regarding the possibility of Strategy executing any asset sales from its substantial Bitcoin reserve. With 847,363 Bitcoin in hand, the company remains the largest corporate holder of this cryptocurrency, but the evolving landscape brings new challenges and considerations for potential stakeholders.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.