#What Happened with TAC Protocol's Token Launch?
TAC Protocol’s token officially launched on Binance Alpha on July 15, 2025, at 10:00 UTC. Within just fifteen minutes of its debut, it experienced a staggering drop in value, plummeting to approximately $0.0063, representing a loss of over 90%.
The TAC token is part of an EVM-compatible Layer 1 blockchain designed to connect Ethereum decentralized applications with the Telegram Open Network (TON) ecosystem. During its launch, eligible participants who held sufficient Alpha points received an airdrop of 1,875 TAC tokens, which contributed to the rapid selling pressure.
Once available for trading, the token quickly faced overwhelming selling as holders who received the tokens for free had little reason not to sell. About 15 minutes post-listing, TAC’s value diminished further, nearing $0.0055.
A notable fact is that TAC had previously secured $11.5 million in funding, backed by investors such as Hack VC, TON Ventures, and Animoca Brands, prior to its public launch.
#What Is the Binance Alpha Mechanism?
The structure of Binance Alpha is quite simple. Airdrops are used to distribute free tokens to qualifying wallets. Recipients, having no cost basis, are incentivized to sell immediately, which leads to a cascade of market orders. When thousands of wallets dump tokens simultaneously into a new order book that lacks depth in buying orders, it results in a rapid price crash.
Post-launch trading volumes were significant, exceeding millions of USD within the first 24 hours, as the token's price fluctuated dramatically. Soon after, TAC was listed on additional platforms, such as HTX, facilitating further trading.
#What Functionality Does TAC Provide?
TAC utilizes Cosmos SDK architecture, aiming to offer a TON Adapter as its core offering. This messaging layer allows Ethereum-based decentralized applications to function within the Telegram ecosystem. The objective is to create hybrid decentralized applications that users can access through Telegram Mini Apps, offering enhanced interaction opportunities for Telegram's vast user base, which exceeds 900 million individuals.
#What Implications Do These Events Have for Investors?
The $11.5 million raised by TAC from venture investors was negotiated at private market valuations, meaning those investors likely acquired their tokens at prices significantly lower than the temporary listing price. Even after experiencing a catastrophic 90% drop, some early investors might still be profiting based on their initial entry prices.
Following the initial crash, trading activity remained alive at lower levels, keeping the 24-hour trading volumes active. As additional exchanges continued to list TAC, access for retail investors expanded. Awareness of these events is crucial for potential investors who navigate this volatile market.