#Why is Yi He gaining recognition in the cryptocurrency space?
Yi He, the co-founder and co-CEO of Binance, has earned a notable spot on Fortune Magazine's list of the most powerful women in business. This accolade highlights her significant influence as she continues to guide the world’s largest cryptocurrency exchange through tumultuous periods. Yi He's remarkable journey in the crypto industry is evidence of her growing prominence and expertise, making her an integral part of the financial landscape.
In August 2025, a profile by Fortune Magazine labeled Yi He as the most powerful woman in crypto. Her substantial 10% equity stake in Binance solidifies her status as a multibillionaire, reinforcing the impact of her leadership in the sector.
#How did Yi He rise through the ranks?
Her connection with Changpeng “CZ” Zhao, Binance's other co-founder, began before the establishment of the exchange itself. Previously, Yi He had recruited CZ to work at OKCoin, another prominent crypto exchange, which laid the foundation for their eventual collaboration in developing Binance.
Initially, Yi He served as the Chief Customer Service Officer, a role that involved crucial behind-the-scenes contributions to the exchange's operations. Her formal elevation to co-CEO alongside Richard Teng took place in December 2025 during a significant event called Binance Blockchain Week in Dubai.
#What has contributed to her consistent recognition?
Recognition by major media outlets is not new for Yi He. In June 2023, Bloomberg recognized her as crypto’s most powerful woman, even before her promotion to co-CEO. Furthermore, in 2025, CoinDesk acknowledged her as part of its list of the Top 50 Women in Web3 and AI, reflecting her ongoing contributions to the evolving landscape.
Before her venture into crypto, Yi He's background spanned across marketing and television hosting, showcasing her versatile skill set that enhances her effectiveness in her current role.
#What impact does this have on investors?
Investors have closely monitored Binance as it navigated challenges stemming from legal issues, particularly following CZ's guilty plea regarding violations of U.S. anti-money laundering laws. This led to significant financial implications, including a massive $4.3 billion settlement and CZ serving time in prison from 2023 into 2024.
Given Yi He's 10% stake in Binance, her wealth is intrinsically linked to the exchange's success and reputation. This connection is vital for investors who typically favor corporate governance structures that align leadership interests with stakeholder outcomes, especially crucial amidst recent scrutiny.
As the unique dual-CEO structure with Richard Teng evolves, it is important to observe this leadership dynamic. Teng brings regulatory insights and financial experience, while Yi He’s foundational knowledge of the company is hard to replicate. Her extensive experience overseeing customer service, listings, and investments can be pivotal in strengthening Binance’s market position as it addresses future challenges and opportunities.