Tuniu Initiates $10M Buyback Amid Rising Costs

By Patricia Miller

Dec 09, 2025

1 min read

Tuniu Corporation reported its third-quarter results, showing a nearly 9% increase in net revenue driven by strong demand for packaged tours. However, gross profits were impacted by a 44% increase in cost of revenues, indicating competitive pricing pressure in China’s travel sector. Following the completion of a previous share buyback program, Tuniu initiated a new $10 million buyback.

The increase in revenue signals ongoing demand in the travel industry despite margin pressures. Investors will look closely at Tuniu’s ability to stabilize margins while continuing to grow its top line. The fresh share repurchase program is intended to support shareholder value during this transition.

#Investor Takeaway

The new $10 million share buyback program aims to bolster shareholder value.

#Market Impact

The rising cost of revenues may continue to pressure Tuniu’s margins, which could impact shareholder sentiment. The initiation of a buyback may provide some support to the stock price as investors assess future earnings potential amid competitive pressures in the travel sector.

#What’s Next

Investors should monitor upcoming earnings reports and any further announcements regarding strategic initiatives or guidance updates from Tuniu to gauge future performance.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.