#What Happened
Starting in early 2026, Warner Bros. Discovery, the owner of HBO Max, will host CJ ENM’s streaming service TVING as a branded content hub in multiple Asia Pacific markets, including Southeast Asia, Taiwan, and Hong Kong. The collaboration will bring TVING’s library and new original Korean dramas, scripted and unscripted programs to HBO Max, while the two companies will co-invest and co-produce new K-drama series for global distribution.
#Why It Matters
For investors, this signals Warner Bros. Discovery’s strategic push to deepen its footprint in Asia’s fast-growing streaming market. By layering locally relevant Korean content into HBO Max’s offering, the company may attract more regional subscribers, raise engagement, and strengthen its competitive position amid OTT rivals. However, execution risk, licensing constraints, and regional differences in consumer preferences remain key considerations.
#What to Watch Next
Monitor HBO Max’s subscriber growth, ARPU, and retention in the target Asian markets after the hub launch. Track rollout of new K-drama titles, and whether marquee Korean originals perform strongly. In upcoming earnings, look for region-level guidance, content investment disclosures, and metrics tied to the CJ ENM deal.
#Quick Take
This partnership underscores Warner Bros. Discovery’s aggressive Asia expansion via Korean content — a high-potential move that could bolster investor confidence, if the execution and local uptake go well.
From AI-led comebacks to luxury slowdowns, the 2025 Kantar BrandZ list reveals which brands still hold pricing power in a shifting market. The Category-Leading Brands Investors Can't Ignore in 2025