BYD's Earnings Miss Raises Concerns in Competitive EV Market

By Patricia Miller


BYD's earnings miss raises concerns in the competitive EV market. Retail investors must assess the impact on their portfolios and the broader sector.

Car logo of a BYD Build Your Dreams EV car. BYD Co. Ltd. is a publicly listed Chinese conglomerate manufacturing company headquartered in Shenzhen, Guangdong, China.
BYD's Profitability Takes a Hit as Competition Intensifies in EV Sector

What You Need To Know

BYD, China's largest electric vehicle (EV) maker, experienced an earnings miss of almost 1 billion yuan ($138 million), which is not considered huge but nevertheless raises concerns about its ability to sustain profit growth amid a fierce price war in the EV market. Despite nearly tripling its final dividend payout, BYD's stock fell by 4.7% in Hong Kong, in contrast to the immediate share surge seen by smaller competitors like Li Auto Inc. and Zhejiang Leapmotor Technology Co., who exceeded earnings expectations.

While these competitors continue struggling with profitability in their EV business, they have improved margins and narrow losses. Investors are particularly concerned about BYD's lower profits per car, indicating heightened competitive pressure in the sector. According to Morgan Stanley analysts, BYD's profit per vehicle likely declined by 25% sequentially in Q4, with average vehicle selling prices falling for a fourth consecutive quarter due to mass market brand discounts.

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Why This Is Important for Retail Investors

  1. Investment Impact: Retail investors who have invested in BYD or are considering investing in the company need to be aware of its recent earnings miss and stock performance. This information can help them assess the potential impact on their investment portfolios.

  2. Market Competition: The intense price war in China's EV market and the ability of companies like BYD to sustain profit growth are crucial factors for retail investors to monitor. Understanding the competitive landscape can help investors make informed decisions about their investments in the EV sector.

  3. Comparing Performance: Retail investors can use BYD's earnings miss and stock performance in comparison to its smaller competitors, such as Li Auto Inc. and Zhejiang Leapmotor Technology Co., to evaluate the relative strength of different EV companies.

  4. Profitability and Margins: BYD's lower profits per car and declining average vehicle selling prices directly impact its profitability. Retail investors should track these metrics as they offer insights into the company's financial health and ability to generate sustainable returns.

  5. Competitive Intensity: The concern over lower profits per car raises questions about the competitive intensity in the EV sector. For investors, understanding the competitive landscape and the challenges faced by companies like BYD can help gauge the industry's overall profitability and growth potential, as well as inform investment decisions in the broader EV market.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

Retail investors can evaluate the growth potential of smaller EV competitors that have outperformed BYD in terms of earnings, potentially considering investments in these companies.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Dividend Investing

Despite the earnings miss, BYD increased its dividend payout. Retail investors interested in dividend income may consider analyzing the dividend sustainability and future payout potential of BYD and other EV companies.

Dividend investing targets companies that regularly distribute a portion of their earnings to shareholders as dividends.

Defensive investing

Given the concerns raised about lower profits per car and intensifying competition, retail investors may want to reassess their risk exposure in the EV sector and consider more defensive investment options until the competitive landscape stabilizes.

Defensive Investing focuses on securing a portfolio by choosing companies that are less sensitive to economic downturns.

Sector Rotation

Retail investors who actively rotate their investments across sectors may consider reducing exposure to the EV sector if concerns over profitability and competition persist, as well as reallocating funds to sectors with stronger growth potential or more favorable market conditions.

Sector Rotation is the practice of shifting investment capital from one industry sector to another to take advantage of the economic cycle.

Read What Others Are Saying

Bloomberg: BYD's Earnings Miss Triggers Worst Stock Selloff in Two Months

WSJ: Having Overtaken Tesla, BYD Is Running Into Problems Overseas - WSJ

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What you should read next:

Popular ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

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This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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