Trump's DJT Stock Soars and Falls: Retail Traders Rally

By Patricia Miller


Donald Trump's net worth tumbles by $1 billion as his social media business faces a $58 million loss. The rise of DJT stock has been influenced by Trump supporters.

Laptop computer displaying logo of Truth Social.
Donald Trump's Net Worth Drops $1 Billion After Losses in Social Media Venture

What You Need To Know

Former President Donald Trump's net worth has dropped by $1 billion following a $58 million loss in 2023 for his social media business, Trump Media & Technology Group Corp. DJT stock fell 21% to $48.66 per share, causing Trump's stake to now be worth $3.76 billion. This decline brings his net worth to $6.4 billion, a 14% drop.

Trump Media generated only $4.1 million in revenue for the year, significantly lower than its peers, and has around 9 million signups on its Truth Social platform. The company has seen a meteoric rise in market value, reaching around $6.6 billion, but falls behind competitors in terms of active users and revenue. Trump also faces legal troubles, including criminal prosecutions and allegations of falsifying records. The discrepancy between Trump Media's stock performance and its underlying business indicates some investors using it to signal support for Trump's re-election campaign. Trump's stake is subject to a six-month lock-up agreement, hindering his ability to sell and gain liquidity.

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The stock's value has tripled this year, mainly because of strong interest from individual traders on social media platforms like Stocktwits and Reddit's WallStreetBets. People are investing in the stock not because of the company's financial health, but to show support for Donald Trump and his run for re-election.

Why This Is Important for Retail Investors

  1. Understanding the financial performance of Trump Media & Technology Group Corp. (DJT stock) and its impact on Donald Trump's net worth provides insight into the potential risks associated with investing in high-profile ventures. It highlights the volatility of investing in ventures associated with prominent figures.

  2. The decline in Trump Media's stock and Trump's net worth serves as a reminder for retail investors to conduct due diligence and research on any investment opportunity, particularly in emerging industries such as social media. It emphasizes the importance of evaluating financial performance, revenue generation, and competitive positioning before making investment decisions.

  3. The discrepancy between Trump Media's valuation and its financial performance underscores the potential dangers of investing based on speculation and hype rather than solid fundamentals. This serves as a cautionary tale for retail investors, highlighting the importance of analyzing key metrics and financial disclosures.

  4. The legal troubles faced by Donald Trump and the potential implications for his media company shed light on the risks associated with investing in ventures linked to individuals facing litigation or other legal challenges. It emphasizes the significance of considering the broader legal and regulatory landscape when evaluating investment opportunities.

  5. The inability of Trump to sell his stake in the company immediately due to a lock-up agreement highlights the importance of understanding the liquidity and restrictions associated with investment positions. It serves as a reminder for retail investors to consider the liquidity of their investments and potential limitations on accessing capital when needed.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Value Investing

Retail investors can analyze the financial performance and valuation of Trump Media & Technology Group Corp. to determine if the current stock price presents a potential value investment opportunity.

Value investing searches for undervalued companies that trade for less than their intrinsic values, with the expectation that they will eventually be recognized by the market.

Growth Investing

This information can be used to assess the growth potential of Trump Media's social media business and its ability to generate significant revenue in the future.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Defensive investing

Investors can consider the decline in Trump's net worth and the potential risks associated with political and legal challenges as they evaluate the defensive qualities of their investment portfolio and DJT stock holding.

Defensive Investing focuses on securing a portfolio by choosing companies that are less sensitive to economic downturns.

Contrarian Investing

Given the negative news and declining DJT stock performance of Trump Media, contrarian investors may explore potential opportunities to purchase the stock at a lower price if they believe the market has overreacted.

Contrarian investing involves taking positions against prevailing market trends on the belief that the crowd is wrong.

Sector Rotation

Retail investors tracking the technology or social media sector may re-evaluate their investment allocation and consider adjusting their exposure based on the challenges and performance of DJT stock Trump Media as a specific company within the sector.

Sector Rotation is the practice of shifting investment capital from one industry sector to another to take advantage of the economic cycle.

Read What Others Are Saying

Reuters: Trump Media shares plummet 21% days after debut

Bloomberg: Donald Trump Net Worth Falls $1 Billion as DJT Shares Lose Gains

CNBC: Trump Media stock closes 21% lower after company reports $58 million loss for 2023

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What you should read next:

Popular ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

  • Technology and Social Media ETFs: These ETFs invest in companies within the tech and social media landscape, potentially benefiting from trends in digital communication and media platforms.

    • Global X Social Media ETF (SOCL): Focuses on companies in the social media industry globally.

    • Invesco NASDAQ Internet ETF (PNQI): Invests in the largest internet companies by market capitalization.

  • Political and Policy Influence ETFs: These ETFs aim to benefit from regulatory changes, government policies, or political events that could impact various sectors.

    • EventShares U.S. Policy Alpha ETF (PLCY): Seeks to invest in companies poised to benefit from U.S. government policy and regulatory changes.

  • Communications and Entertainment ETFs: Given the blend of media and entertainment with politics, these ETFs might also be relevant.

    • Communication Services Select Sector SPDR Fund (XLC): Provides exposure to companies in the communication services sector, including media and entertainment.

    • Vanguard Communication Services ETF (VOX): Tracks a broad index of communication and media companies.

Explore more on these topics:



This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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