Fast-fashion giant Shein eyes London for potential IPO switch amid US hurdles

By Patricia Miller


Shein explores London IPO amid US hurdles. Retail investors get access to fast-fashion industry and potential high returns.

Hand holding a mobile phone with Shein logo online marketplace ecommerce computer screen.
Shein Considers London IPO Amid US Regulatory Challenges

What You Need To Know

Shein, the fast-fashion company, is reportedly considering moving its initial public offering (IPO) from New York to London due to challenges in the US. While the company, which started in China and is now based in Singapore, is still in the early stages of exploring this option, it has deemed it unlikely that the US Securities and Exchange Commission (SEC) will approve its IPO.

Shein is currently working on its application for a US listing but may need to file a new overseas listing application with Chinese regulators if it decides to switch to London or other potential venues such as Hong Kong or Singapore.

A move to London would benefit the struggling IPO market in the UK, as last year saw the lowest level of IPOs in decades.

US-China trade tensions and concerns about compliance with US transparency requirements have presented challenges for Chinese firms looking to list in the US.

Sign up for Investing Intel Newsletter

Why This Is Important for Retail Investors

  1. Diversification of investment opportunities: Shein's potential IPO switch to London opens up a new avenue for retail investors looking to diversify their investment portfolio beyond the traditional US market.

  2. Access to a fast-growing industry: By investing in Shein's IPO, retail investors gain exposure to the booming fast-fashion industry, which has experienced significant growth in recent years and continues to attract consumer demand globally.

  3. Potential for high returns: If Shein's IPO is successful in London, it could allow retail investors to capitalize on the company's growth and potentially earn substantial returns on their investment.

  4. Insights into the Chinese market: As a Chinese-founded company, Shein's potential IPO offers retail investors a chance to gain insights into the Chinese consumer market and its evolving trends, providing a unique perspective for those interested in China's economic growth.

  5. Impact of geopolitical tensions: Observing the outcome of Shein's IPO and its decision to switch from the US to London also sheds light on ongoing geopolitical tensions between the US and China. This can help retail investors better understand the potential risks and opportunities associated with investing in Chinese companies in the current global landscape.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

Shein's potential IPO in London presents an opportunity for growth investors looking to capitalize on the company's expansion and the fast-fashion industry's growth trajectory.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Sector Rotation

Retail investors interested in sector rotation may consider allocating funds towards the retail and consumer goods sector, specifically focusing on fast-fashion companies like Shein as they explore new listing options.

Sector Rotation is the practice of shifting investment capital from one industry sector to another to take advantage of the economic cycle.


Shein's potential IPO allows retail investors to diversify their investment portfolio by adding exposure to the fast-fashion sector, thereby reducing concentration risk and expanding their investment options.

Diversification spreads investments across various assets to reduce risk and volatility in a portfolio.

Geographic Diversification

Investing in Shein's potential IPO offers an avenue for retail investors to diversify geographically, as it provides exposure to the London market in addition to the US market.

Geographic Diversification expands a portfolio's reach by investing in assets across different regions to mitigate the risk associated with any single country.

Thematic Investing

Retail investors with a thematic approach can explore the fast-fashion theme and specifically invest in Shein's potential IPO to align with their investment thesis centered around trends in the apparel industry and consumer preferences.

Thematic Investing selects assets based on projected trends or themes believed to offer growth opportunities.

Read What Others Are Saying

Bloomberg: Shein Considers London IPO After US Resistance to Listing

FT: Shein battles counterfeiting lawsuits as online retailer pursues US IPO

Sign up for Investing Intel Newsletter

What you should read next:

Popular ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

  • Vanguard Consumer Discretionary ETF (VCR): This ETF tracks the performance of a broad index that measures the investment return of stocks in the consumer discretionary sector, which includes industries like retail, apparel, and consumer services.

  • iShares MSCI Emerging Markets ETF (EEM): This ETF offers exposure to large and mid-sized companies in emerging markets, providing diversified investment in countries that could include China and Singapore, where Shein has significant operations.

  • Amplify Online Retail ETF (IBUY): Specifically designed to track the performance of global companies that derive significant revenue from online and virtual retail sales, this ETF could encompass trends affecting e-commerce and online fashion retailers.

  • SPDR S&P International Consumer Discretionary Sector ETF (IPD): Focusing on the consumer discretionary sector outside of the United States, this ETF includes companies from developed and emerging markets, providing a broad exposure to global consumer trends.

  • Global X E-commerce ETF (EBIZ): This ETF targets companies positioned to benefit from the increased adoption of e-commerce as a distribution model, including those in related sectors such as online retail, marketplace, and e-commerce infrastructure.

  • KraneShares CSI China Internet ETF (KWEB): For those specifically interested in Chinese internet and tech companies, which face regulatory environments similar to Shein's, KWEB offers direct exposure to this dynamic sector.

Explore more on these topics:



This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

Sign up for Investing Intel Newsletter