Reddit Eyes Public Debut, Plans RDDT IPO in March

By Richard Mason


Reddit (RDDT) gears up for a landmark IPO in March, navigating a dynamic ad market. Uncover the strategy behind this major debut.

This image displays a smartphone held in hands with the screen showing the Reddit logo, which consists of the Reddit mascot and the word
Reddit Nears IPO, Faces User Investment Dilemma

What You Need To Know

Reddit is gearing up for a significant financial move with plans to launch its initial public offering (IPO) in March. It will launch on the New York Stock Exchange (NYSE) under the ticker symbol RDDT. This strategic decision marks the platform's progression into the public market after years of anticipation and comes at a time when the social media landscape is fiercely competitive, especially in the advertising domain with strong contenders like TikTok and Facebook.

Reddit's IPO, a first for a major social media entity since Pinterest (NYSE: PINS) in 2019, also poses a unique scenario. The platform's own user base, known for fueling viral "meme" stock phenomena, now faces the prospect of investing in Reddit's stock market debut.

Now, Reddit is making waves by extending a unique opportunity to its most active users: the chance to invest in its upcoming IPO. CEO Steve Huffman expresses enthusiasm for Reddit's future as the company files its S-1 registration statement with the SEC.

While boasting impressive revenue figures, Reddit admits to being unprofitable. The company's IPO approach includes offering shares to top users, a practice typically reserved for professional investors. This move aims to involve the community in Reddit's success, with allocations based on user contributions and karma scores. Reddit's revenue streams include advertising and data licensing, with plans to expand into AI training data partnerships.

The platform's vast user base and diverse communities drive its advertising appeal, with high user trust cited as a key advantage. Additionally, Reddit serves as a valuable source of conversational data, crucial for AI development. The platform's entrepreneurial spirit is evident in emerging user-powered marketplaces.

Despite financial losses, Reddit's scalable business model and high gross margins signal confidence in its global potential.


In preparation, Reddit confidentially filed for the IPO in late 2021 and aims to go public by the end of March, following a series of preparatory steps, including a public filing and an investor roadshow. Despite a valuation of $10 billion from a 2021 funding round, the company intends to offer just about 10% of its shares, keeping the valuation for the IPO under wraps until closer to the listing date. However, this ambitious plan is not set in stone, with past instances hinting at possible delays.

Founded in 2005, Reddit has carved its niche in the social media world with unique features like user-curated content voting. Yet, profitability remains elusive for the company, largely due to its investment-heavy strategy and lower user engagement with ads compared to peers.

On the revenue front, the company is on an upward trajectory with expected advertising revenue topping $800 million in 2023. Additionally, recent policy changes, like charging for API access, reflect Reddit's efforts to diversify its revenue streams amid a broader rebound in social media stocks, led by giants like Meta Platforms (NASDAQ: META) and Snap (NYSE: SNAP).

As Reddit prepares for its IPO, it remains committed to providing a trusted space for authentic user interactions and content discovery.

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Why This Is Important for Retail Investors

  1. Strategic Market Entry: Reddit's IPO represents a significant event in the social media industry, marking the first major platform to go public since Pinterest in 2019. This move offers retail investors a rare opportunity to participate in the early stages of a potentially lucrative market entry, especially within the highly competitive and evolving social media landscape.

  2. Influence on Meme Stock Culture: Reddit's unique position at the heart of the "meme stock" phenomenon offers a potential sentiment-driven value proposition. The platform's user base, known for driving substantial market movements, could play a pivotal role in the performance of Reddit's own stock, providing a unique investment narrative.

  3. Robust Revenue Growth: Despite not being profitable yet, Reddit shows promising financial growth, with advertising revenue projected to exceed $800 million in 2023. This upward trajectory, indicative of the platform's increasing market share and monetization strategies, presents a growth-oriented investment prospect for retail investors.

  4. Product and Policy Evolution: Reddit's recent initiatives, like charging for API access, signal a strategic diversification of revenue streams. Such policy shifts and product innovations reflect the company's adaptability and foresight in revenue generation, potentially bolstering its market position and offering a more robust investment case.

  5. Market Timing and Valuation: With a strategic timing for the IPO and a conservative offer of just about 10% of its shares, Reddit's approach suggests a calculated effort to optimize its market valuation. This cautious yet strategic positioning allows retail investors to consider the potential for substantial capital appreciation, especially given the company's significant valuation at around $10 billion during its 2021 funding round.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

  • Platform Expansion: Investing in Reddit's IPO could be seen as a growth opportunity, given the platform's expanding user base and increasing advertising revenue. The company's ongoing innovations and adaptations to the social media landscape signal potential for continued expansion and revenue growth.

  • Industry Trend Riding: As social media continues to evolve, investing in Reddit offers a chance to capitalize on broader industry trends, such as the shift towards digital advertising and the rising significance of community-driven platforms.

  • Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Momentum Investing

  • IPO Fervor: The hype and investor interest surrounding a high-profile IPO like Reddit's can generate significant price momentum, allowing momentum investors to capitalize on short- to medium-term price movements.

  • Meme Stock Influence: Given Reddit's central role in the meme stock phenomenon, the potential for rapid sentiment-driven movements could be an attractive play for momentum investors who seek to profit from such volatility.

  • Momentum investing rides the wave of existing market trends by buying assets that have shown an upward price trend and selling those in a downtrend.

Value Investing

  • Underlying Asset Value: Although not yet profitable, Reddit's substantial user base, brand recognition, and influence in the social media domain could be considered undervalued assets if the IPO price is deemed reasonable compared to its intrinsic value.

  • Long-Term Potential: Value investors might see Reddit's strategic investments in platform development and revenue diversification (like charging for API access) as foundations for long-term profitability, making it an attractive investment if the market undervalues these future prospects.

  • Value investing searches for undervalued companies that trade for less than their intrinsic values, with the expectation that they will eventually be recognized by the market.

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This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Richard Mason does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Richard Mason has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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