MercadoLibre Rises as Argentina Embraces Change

By Patricia Miller


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Discover MELI's dynamic growth in e-commerce and FinTech, presenting a unique investment opportunity in Latin America's evolving markets.

MercadoLibre Logo on yellow background on laptop screen.
MELI Stock: A Success Story in Latin America's E-Commerce

What You Need To Know

MercadoLibre Inc (NASDAQ: MELI), a Latin American e-commerce leader, has made significant strides since its IPO in 2007. Founded in 1999 by Marcos Galperin, MELI debuted on the public market at $17 per share and has since experienced substantial growth.

Despite the global financial crisis and market volatility, MELI's value has increased dramatically. In recent years, it has shown impressive operating margins and returns on capital, marking a notable shift in its financial performance.

Although MELI stock dropped significantly betwen Sept 2021 and June 2022, it has since bounced back.

MELI's resilience in the face of competition, particularly from Amazon (NASDAQ: AMZN), and challenging economic conditions in Argentina is noteworthy. The company has diversified into FinTech services, leveraging its e-commerce network to offer high-interest accounts, particularly in inflation-prone Argentina.

This strategy has not only helped MELI withstand economic challenges but also solidified its market position.

The recent presidential election in Argentina, with libertarian economist Javier Milei's victory, promises radical economic changes. Milei's plans include dollarizing the economy and implementing business-friendly policies. These developments could impact MELI's operations and stock value, potentially favorably.

Investors might anticipate a more stable economic environment in Argentina, which could bolster consumer confidence and spending, benefiting MELI. However, the actual impact will depend on the successful implementation of Milei's policies and the overall economic stability in the region.

Why This Is Important for Retail Investors

  1. Demonstration of Resilience and Adaptability: MercadoLibre's ability to thrive amidst economic challenges, such as those in Argentina, showcases its resilience and adaptability. This is crucial for retail investors as it indicates the company's potential to withstand and grow in volatile markets. Such a trait is vital in an investment, especially for those who seek long-term value in their portfolios.

  2. Diversification of Services Beyond E-commerce: MercadoLibre's expansion into FinTech services, particularly in high-inflation economies like Argentina, demonstrates innovative diversification. For retail investors, this diversification signifies a reduced risk profile and a potential for new revenue streams, making MELI a balanced investment option.

  3. Impressive Long-term Growth: The substantial growth in MercadoLibre's stock value since its IPO, highlights its long-term growth potential. This historical performance is a key indicator for retail investors, suggesting the possibility of continued growth and profitability.

  4. Strategic Market Position in Emerging Markets: MELI's strong market position in Latin America, a region with growing digital penetration and e-commerce adoption, presents significant growth opportunities. Retail investors can benefit from investing in a company that is well-positioned to capitalize on these emerging market trends.

  5. Positive Outlook Amidst Political Changes: The recent political shift in Argentina with Javier Milei's victory could lead to more business-friendly policies and economic stability. This potential shift is important for retail investors as it could enhance MercadoLibre's operating environment, potentially boosting consumer spending and MELI's financial performance.

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How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

MercadoLibre's consistent growth trajectory, marked by its expansion and diversification into FinTech services, aligns well with a growth investing strategy. Investors focusing on growth may be attracted to MELI for its potential to continue expanding its market share and revenue in the rapidly evolving Latin American e-commerce and financial services sectors.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

Momentum Investing

MELI's stock has demonstrated considerable momentum since its IPO, especially considering its resilience through various market cycles. Momentum investors, who capitalize on the continuation of existing market trends, might find MELI attractive, especially if its stock continues to show upward trends in response to positive market news or company performance.

Momentum investing rides the wave of existing market trends by buying assets that have shown an upward price trend and selling those in a downtrend.

Geographic Diversification

For investors looking to diversify their portfolio geographically, MELI provides an opportunity to gain exposure to emerging Latin American markets. This can be particularly appealing for investors seeking to balance their portfolios with investments outside of the more traditional North American or European markets.

Geographic diversification expands a portfolio's reach by investing in assets across different regions to mitigate the risk associated with any single country.

Sector-Specific Investing

MELI’s strong position in both e-commerce and FinTech sectors offers investors a dual exposure to these high-growth industries. As digital transformation accelerates in Latin America, investing in a leading company like MELI could be a strategic move for those looking to capitalize on sector-specific growth.

Emerging Market Investing

With its strong foothold in Latin American economies, MELI is a key player in the emerging markets category. Investors keen on exploring opportunities in emerging markets could consider MELI as a means to tap into the potential growth associated with these rapidly developing economies.

Thematic Investing

MELI's expansion into digital financial services, especially in high-inflation regions, aligns with thematic investing in digital transformation and financial innovation. This approach could attract investors interested in companies at the forefront of technological and financial advancements.

Thematic investing selects assets based on projected trends or themes believed to offer growth opportunities.

Read What Others Are Saying

Bloomberg: Argentina Assets Jump After Milei’s Election Victory

Reuters: Stocks, bonds rally over Argentine vote-winner's 'chainsaw' change pledges

The Wall Street Journal: Argentina Stocks in U.S. Jump on Milei Victory

What you should read next:

Relevant ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

  • Argentina: Global X MSCI Argentina ETF (ARGT)

  • Large-Caps: Vanguard Mega Cap ETF (MGC)

  • Mid-Caps: Vanguard Mid-Cap ETF (VO)

  • Small-Caps: Vanguard Small-Cap ETF (VB)

  • Growth: iShares Core S&P U.S. Growth ETF (IUSG)

  • Value: iShares Core S&P US Value ETF (IUSV)

  • Emerging Markets: Vanguard FTSE Emerging Markets ETF (VWO)

  • Developed Markets: Vanguard FTSE Developed Markets ETF (VEA)

Investing with Insight

Knowing where to invest is not easy. Bullish and bearish sentiment is always vying for control, and investors like you can very quickly become overwhelmed.

And yet, no matter what the wider stock market is doing, there are always little-known gems to uncover. 

One potential growth stock flying under the radar is a dynamic company operating at the forefront of the entertainment industry. This business is diverse and multifaceted and led by industry veterans with extensive experience in entertainment and investment.

This high-potential US stock is targeting India’s tech-hungry 1.4 billion people.

Internet and social media adoption in India is surging, and the country has the LARGEST youth population worldwide. Over 650M people are under 25 years old, and 850M are under 35 years old. 

With rising economic and educational prospects, the country is a hotbed for digital engagement.

Some highlights you’ll want to know include:

  • This is one of the fastest-growing creator-media companies in India and the United States.

  • This company reaches 1 billion global consumers every month.

  • India was the second-fastest-growing market in the influencer marketing space in 2022. 

  • Global influencer marketing spend is expected to reach $34 billion in 2023.

  • This company has posted nine consecutive quarters of YoY growth, representing a 33% CAGR using its repeatable content strategy.

  • This impressive small-cap has just appointed a former TikTok Country manager as its India Group CEO. 

Finally, this stock is analyst-backed with a potential 114% upside from the analyst initiation date.

If you're intrigued by this stock’s promising prospects, why not take a closer look?


In this article:


Author: Patricia Miller

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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