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QYOU Launches New Revenue Stream With In-App Purchases

By Patricia Miller

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India-focused entertainment innovator QYOU Media has launched a brand-new revenue stream by bringing in-app purchases and trades to its mobile gaming platform.

Gamer wearing earphones playing game on mobile phone.

QYOU Media (OTC: QYOUF) (TSXV: QYOU) has announced the commencement of in-app trading and the opening of a commerce storefront on its new Q GamesMela app.

The new functions on the mobile gaming app offer the company brand-new revenue streams. The storefront also allows players the opportunity to exchange their winnings for real-life products, further incentivizing play.

To obtain these products, players have to use stars as currency. These stars are awarded for in-game success, while also being available through a “Star Store” section of the app, which allows users to buy and sell the currency from each other.

QYOU Media says this unique innovation aims to forge a socially active commerce community. This community will ensure that real trading is done among active players to keep them both more engaged and involved, even if they are not playing games.

However, the available games in which players can earn stars are familiar and addictive. They include LUDO, Gin Rummy, Solitaire and Call Break. With this roster of games and a new way of keeping players engaged, this is a brand-new chapter for QYOU Media and its Q GamesMela mobile gaming app.

But why is India the perfect place for mobile gaming innovation?

India’s Gaming Opportunity

The video game industry is a huge business. The industry is projected to reach a revenue of $249.60bn in 2023, with a compound annual growth rate of 9.83% between 2023 and 2027. It’s no wonder that the number of gamers worldwide is expected to hit the three billion mark in the next five years.

This means there is a colossal opportunity out there for the right companies.

But let’s zoom in.

The mobile and casual gaming spaces that QYOU Media has focused on are areas of particular growth. Indeed, the mobile gaming market is projected to generate a revenue of $89.25bn worldwide in 2023, making up a major chunk of purchases.

Nowhere is this space’s upward trajectory more apparent than in QYOU Media’s stomping ground of India.

Research from Niko Partners suggests that the country’s total gaming revenue will increase by more than 20% in 2023, rising to $868m. This is a market where mobile gaming is hugely dominant, with 94% of gamers using their phones to play in India according to KPMG. This compares to less than 10% using PC or consoles respectively.

With India’s smartphone penetration still at just 70.95% in 2023, according to Statista, there’s still considerable room for growth. That’s why QYOU Media’s Indian gaming opportunity looks like an exciting prospect.

What Does the CEO Say?

QYOU Media CEO and Co-Founder, Curt Marvis, commented:

“This is a simple, yet remarkable addition to our gaming platform. Winners need to be engaged in more than just gameplay and as e-commerce within entertainment content experiences explosive growth, we saw an opportunity to include this into our overall experience for Q GamesMela players. “In addition, it allows winning and rewards to happen for both free and real money gamers under the same concept of our “star” rewards system including the use of a trading platform to engage our players and winners. Early tests have shown great interaction and attraction to this offering and we look to build and grow our commerce offering alongside the pure gaming opportunity as we move ahead.”

Find out everything you need to know about QYOU and its compelling investment opportunity.

Who is QYOU Media?

QYOU Media specializes in creating, sharing, and earning revenue from content produced by some of the coolest and most popular creators, bringing rising stars to prominence. 

In India, through its The Q India brand, QYOU has launched six channels across broadcast and video-on-demand platforms. Here, its influencer-led content reaches more than 125 million households.

Meanwhile, its influencer marketing campaigns are spearheaded by Chtrbox, its in-house expert in connecting brands with just the right online content creators. Notably, Chtrbox hit a record milestone with its largest revenue month since inception booking total revenue of over 7 Crore or $1,150,000 in October 2023. 

Also, in India, QYOU Media has edged into the gaming space. QYOU’s acquisition of Maxamtech gives it reach in the direct-to-consumer mobile gaming space. This is a means to help advertisers reach the rapidly expanding audience of Indian mobile gamers. QYOU intends to build out its Maxamtech and Q GamesMela gaming business by embracing real money gaming in the coming months.

In the United States, QYOU specializes in developing and overseeing influencer marketing campaigns for prominent film studios, game publishers, and brands. Here, QYOU Media produces content geared towards millennials and Gen Z, reaching over one billion global consumers each month.

The company’s management team has vast experience in the US entertainment business, with company founders being industry experts from Lionsgate, MTV, Disney, and Sony. This has helped bring some of these exciting campaigns to QYOU’s door.

QYOU Media has seen sustained success with nine straight quarters of year-over-year revenue increases, reduced losses, improved adjusted EBITDA, award-winning channel growth, and partnerships with top-tier advertisers like Nestle, Pepsi, and Amazon.

Additionally, QYOU Media is analyst-backed. Atrium Research has initiated coverage on QYOU Media Inc. with a BUY rating and target price of $0.15/share. This represents a potential 114% upside from the initiation date, Oct 27, 2023.

Find out everything you need to know about QYOU and its compelling investment opportunity.

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