Navigating AI's Future: OpenAI's Viability Questioned

By Patricia Miller


In this article

  • Loading...
  • Want to see what you should be buying? Check out our top picks.

OpenAI teams up with Bing to challenge Google, providing improved search for investors and unlocking new investment opportunities.

This image reflects the transformative impact of artificial intelligence on the business world, highlighting the integration of AI into corporate strategies and the competitive dynamics among tech giants.
BofA Predicts AI to Drive $65B in Savings for S&P Firms

What You Need To Know

OpenAI is making a move to compete with Google by partnering with Microsoft's Bing in the search engine space. This highlights OpenAI's desire to expand its presence in the tech industry. However, concerns have been raised by the Financial Times about the sustainability of OpenAI's business model, as there are challenges for companies in integrating AI into their operations, such as determining investment costs and predicting productivity gains.

AI's impact on the investment world is a hot topic, with discussions around AI increasing in Q4 earnings calls according to Goldman Sachs. This indicates a growing demand for AI products and services. Companies are allocating more resources towards AI technologies, recognizing it as critical for enhancing productivity and efficiency.

Bank of America's analysis suggests that AI has the potential to increase operating margins by 250 basis points for S&P 500 companies, resulting in approximately $65 billion in cost savings over the next five years. This demonstrates the significant potential for AI to reshape business operations and financial outcomes.

Why This Is Important for Retail Investors

  1. Enhanced Search Experience: OpenAI's partnership with Microsoft's Bing to compete with Google in the search engine space may lead to improved search results and algorithms.

  2. Increased Competition: The entry of OpenAI in the search engine arena creates a healthy competition among tech giants. This competition encourages innovation and improvement in search engine capabilities, potentially benefiting retail investors and consumers by providing them with better tools and resources for financial analysis and market insights.

  3. Potential for Better Investment Opportunities: As AI technologies continue to advance, the ability to analyze vast amounts of data and make predictions becomes more refined. This can potentially lead to the discovery of new investment opportunities that retail investors may otherwise miss or overlook. OpenAI's participation in the search engine space can contribute to this advancement and increase the chances of uncovering valuable investment prospects.

  4. Impact on Business Operations: AI's growing significance can reshape how companies operate, improve productivity, and boost profit margins. This can have a direct impact on the financial performance of businesses, which, in turn, can influence investment opportunities.

  5. Potential for Cost Savings: OpenAI's focus on AI and its impact on business operations opens up opportunities for cost savings. As companies adopt AI technologies and enhance productivity, this can lead to improved profit margins. These cost savings and increased efficiencies can positively influence the financial results of companies, providing potential benefits for retail investors who have invested in these companies.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.

With OpenAI's advancements in the tech industry and potential for improved search results, growth-oriented investors can explore companies that leverage AI technologies and have the potential for strong growth in the future.

Defensive investing

Defensive Investing focuses on securing a portfolio by choosing companies that are less sensitive to economic downturns.

OpenAI's entry into the search engine space and its impact on business operations can be considered by defensive investors who seek stable and reliable companies that can withstand market fluctuations and benefit from increased productivity and efficiency.

Innovation-Focused Investing

Innovation-focused investing seeks out companies that are leaders in technological advancement, offering potential for significant growth as they develop new products and services.

OpenAI's partnership with Microsoft's Bing highlights the continued advancements in AI technologies. Investors interested in innovation-focused strategies can explore companies at the forefront of AI development and implementation, as they stand to benefit from this evolving landscape.

Sector Rotation

Sector Rotation is the practice of shifting investment capital from one industry sector to another to take advantage of the economic cycle.

The growing importance of AI and its impact on business operations can prompt investors employing sector rotation strategies to rotate towards sectors that are likely to benefit the most from the integration of AI, such as technology, healthcare, and finance.

What you should read next:

Popular ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

  • Large-Caps: Vanguard Mega Cap ETF (MGC)

  • Mid-Caps: Vanguard Mid-Cap ETF (VO)

  • Small-Caps: Vanguard Small-Cap ETF (VB)

  • Growth: iShares Core S&P U.S. Growth ETF (IUSG)

  • Value: iShares Core S&P US Value ETF (IUSV)

  • Emerging Markets: Vanguard FTSE Emerging Markets ETF (VWO)

  • Developed Markets: Vanguard FTSE Developed Markets ETF (VEA)

Explore more on these topics:



This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

Sign up for Investing Intel Newsletter