E*Trade Takes Aim at Leading Role in SpaceX IPO for Retail Investors

By Patricia Miller

Mar 30, 2026

2 min read

Morgan Stanley's E*Trade vies to lead SpaceX IPO sales to retail investors, eyeing a substantial shift in access for everyday investors.

#What is Morgan Stanley E*Trade’s Role in SpaceX's IPO?

Morgan Stanley’s ETrade is currently engaged in discussions to take a lead role in offering SpaceX IPO shares to retail investors. This move places ETrade ahead of competitors like Robinhood and SoFi, particularly in what is anticipated to be one of the most significant IPOs in 2026.

Recent reports indicate that SpaceX may allocate a substantial portion of its shares to everyday investors. Notably, Elon Musk has proposed reserving as much as 30% of the IPO for retail participation. This figure is considerably higher than the allocations typically seen in major U.S. IPOs, which usually hover around 10%. However, it is expected that a good portion of this allocation will still be directed towards affluent clients and private banking accounts, making the remainder a competitive playground for brokerage firms.

Securing a lead role in this distribution could bolster ETrade’s position as Morgan Stanley seeks to enhance its retail investor base. Since Morgan Stanley’s acquisition of ETrade for approximately $13 billion in 2020, the firm has prioritized integrating its offerings to benefit retail clients. This strategy may lead to holding a larger share of retail allocation within its domestic network, potentially sidelining rivals such as Robinhood and SoFi, who have been traditional go-to platforms for investors in high-profile IPOs.

#What are the Implications of a Large Retail Allocation in the SpaceX IPO?

The SpaceX IPO, projected to raise around $75 billion and valuing the company at approximately $1.75 trillion, stands to set a precedent in the IPO market. Should this IPO move forward as planned, it could reshape how retail investors engage with and participate in major stock listings, especially under Elon Musk's vision of democratizing investment access.

The attention surrounding retail participation reflects a growing trend towards inclusivity in investment opportunities. The anticipated allocation and its impact on brokerages seeking to optimize their retail offerings signify a crucial shift in investment dynamics and access for everyday investors.

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.